The truth is, 66% of customers prefer to give feedback by actively reaching out instead of being asked to participate in a survey. In simple terms, they reach out when they are upset. They rarely offer feedback to help you prevent them from getting upset.
So what is a marketing director to do when clients send their survey emails directly to the recycle bin? You don’t want to annoy your customers, but you don’t want to waste the opportunity to get valuable feedback.
In this article, you’ll learn how to follow up your email surveys with messages that will help you get more responses.