The trick is finding a balance. You need to be persistent without becoming annoying. Personalization can be more than just the customer’s name in the subject line.
easyJet ran a promotion celebrating their 20th year in service by using customer data to remind people of their past flights, destinations, and other bits of trivia like how often they requested a window seat coupled with a “book now” call to action. These personalized emails had a 100% higher open rate.
These case studies show that a personalized approach will catch your subscribers’ attention, and increase the likelihood of them responding.
5. Offer a reward
If at first you don’t succeed, offer them a better incentive. A study found that people who got a $10 voucher were 11% happier than those who didn’t. Coupons and special offers are good for oxytocin levels! So, if your brand loyal customers are not responding to your email surveys, offer them something like a coupon to entice them to change their mind.
A reward not only invites customers to complete the survey. It also says “thank you” and offers them an incentive to strengthen their brand loyalty.
Starbucks followed up with customers via an email that contained offers and rewards, including a reminder that the more they spend, the bigger their reward.