Ignas from MailerLite

Ignas2 min readNew Features & UpdatesJuly 30, 2015

Introducing Email Templates and Custom Design service

Introducing Email Templates and Custom Design service

When we started MailerLite five years ago we had a different approach to building emails than most of the other tools. They offered hundreds of templates to choose from, but very limited editing and customization. In most cases it turned out that you couldn’t find even one template that you like. So instead MailerLite had only one simple template, but you could change everything from colors and fonts to background and layout. Moreover, it was one of the first drag-and-drop email editors.

We get lots of feedback from you guys about the drag-and-drop editor and we keep improving it all the time. However, we understood that we couldn’t fit everything into one template. There’s so many things that you can do in an email design to make your campaigns stand out. We always wanted to empower our users to create amazing emails.

Today, I’m proud to present you MailerLite Templates.

How MailerLite Templates work?

When creating a new campaign now you’ll have a new option “Templates”.

Email Templates MailerLite

You’ll get a list of templates to choose from. For now there’s only 4 templates but we’ll be adding more very soon.

Each template can be easily customized and adjusted to match your brand – you can change colors, fonts, add your logo and more.

Email Templates MailerLite editor

The templates are drag-and-drop, so you can easily add content blocks and move them around. To add a new content block, click the “+” sign.

Email Templates MailerLite editor #2

Custom Design

We’re also starting a new service, where our design team will be building unique custom templates for companies that want consistent branding, special content blocks, content automation and other custom made stuff.

Help us with your feedback

Give it a try and let us know what you think about the new templates feature. Tell us what templates you would like to have in MailerLite. Write us an email to info@mailerlite.com or just leave a comment below. We really appreciate it. Thanks!