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Everything about email templates

Email templates are pre-designed campaigns that you can save and reuse to quickly create new and consistent campaigns.

You can create your own email templates from scratch, or choose one of the many pre-made templates put together by MailerLite designers.

Pre-designed templates are available on all paid plans and during the 30-day trial of premium features on all new accounts.

To create a campaign using a MailerLite pre-designed template:

  1. Navigate to Campaigns and click Create campaign.

  1. Choose a subject for your campaign and click Next: CONTENT.

  2. Click the Template gallery tab. Here you can choose from over 50 pre-designed email templates.

Looking for a particular type of campaign, such as a holiday or an event? Filter pre-designed templates by category to see templates relevant to your campaign.

Tip: Edit your pre-made template’s colors to match your personal branding.

To create your very own template from scratch:

  1. Navigate to My templates under the right-hand drop-down menu.

  1. Click Create template.

  1. Give your template an easily recognizable name and click Next.

  1. Choose the Drag & drop editor to create your campaign from scratch. Or, if you’re using a paid plan, build your template from one of our predefined designs.

Once saved, your template can be found on the My templates page. When you've created at least one template, your templates will appear as a design option when you create new campaigns.

Click the cog icon on your template to create a new campaign from it. You can also click the cog icon to edit, rename, duplicate or delete your template.

If you’re already working on a campaign or automation email and you decide you’d like to save it as a template, you can do so from within your campaign editor.

Simply click the Actions button along the top bar and select Save as template. Your template can then be found on your My templates page.

Note: You cannot save a campaign created in the Legacy rich text editor as a template.

Need some inspiration before you get started building your own template? Check out our Email newsletter design gallery for real examples from other Mailerlite users!

Still have questions?
If you have any questions, feel free to contact us at support@mailerlite.com. A member of our support team will gladly assist you.