Some of our clients asked for a simple, plain text-based newsletter design. So we have combined simplicity of plain-text with HTML formatting, also we have added open and click tracking, thus creating a Rich Text Editor.
From now on when you create new email campaign you can choose one of three possibilities:
When you select Rich Text Editor, just type or copy-paste your text in, select size, font and color. You can embed hyperlinks and pictures into the text.
Rich Text Editor in action:
Remember, while Rich Text email will be instantly readable on any device and any email client, if you embed pictures, they may be blocked for some clients. The same as is the case with usual HTML newsletters.
This is how your Rich Text email will look like:
Plain design enhances readability, for the same reason every email is automatically formatted 560 pixels wide.
It’s a GREAT feature when you need more personal touch: an announcement from your CEO or thank you letter to your clients. Text message looks more personal, more like face to face conversation.
Also it can be effective for client reactivation campaign. Sometimes an honest plain-text letter can do wonders to those inactive customers on your mailing list.
Postscript is a powerful copy-writing technique used by marketers since invention of direct mail. And it’s still valid in email marketing times, especially with Rich Text emails. And you should use it either with PS abbreviation, or without.
Don’t be afraid to experiment, try Rich Text feature and find out which design works best for you and your customers.