Everyone in e-commerce knows how effective email marketing can be to lead subscribers toward a purchase and keep them interested for future purchases.
But not all email marketing integrations are created equal. The relationship between higher e-commerce sales and email marketing is directly linked to how well your email is integrated into every aspect of the business.
To that end, we’ve updated our Shopify integration. Our new advanced features will improve your email marketing with better automation, targeting and sales tracking capabilities. The new updates include:
These features are now available for Shopify users with our integration. Let’s take a closer look at each update and how you can start boosting your sales with smarter email marketing.
If you don’t already have the MailerLite Shopify app, the first step is to install the app and set up the integration.
Once the App is set up, you’ll go to your MailerLite account. Select Integrations > Shopify. Scroll to E-commerce Integration and check ON.
If you were already using our plugin, go to your Shopify account, check the MailerLite Shopify App, and accept the permissions if needed. Now you’re ready to start playing with our newest e-commerce features.
It’s great to know your open rates and click-throughs, but how do you know which emails are actually driving revenue?
E-commerce businesses need to know how their email campaigns affect their bottom line. They can then make data-driven decisions and optimize their emails to improve the most important e-commerce metric — sales revenue.
MailerLite’s new sales tracking functionality provides the visibility into your email campaign performance related to sales. You can now see what types of products and content generate the most revenue, and adjust your email marketing accordingly.
There is an option in the Schedule step to enable or disable tracking of each campaign. When the integration is enabled, the checkbox is checked by default.
You can track the performance of each campaign and access the metrics within your Subscriber tab, your Dashboard, and your Campaign and Automation reports.
Our drag-and-drop email builder enables anyone to create beautiful and engaging newsletters. But what if you want to quickly change out multiple products from your store on the fly?
Filtering through all of your products and then adding the details to your newsletters can take a lot of time and energy. The energy you should be using to build your business, not your emails.
To help you create emails more efficiently, our new product import feature streamlines your product details directly to your MailerLite email builder. You can now import the product images, prices and links right from your store.
How to set up product importing
Our Shopify integration allows you to search and automatically add products from your store to your newsletter within seconds.
When you are in the drag-and-drop builder, simply insert the block called Product. You will then be able to search and select up to three products to add to your newsletter.
Automation is perhaps the most powerful tool in your email marketing arsenal. It allows you to contact individual customers at different times based on their behaviors. The result is super-targeted emails that have super-high success rates.
While MailerLite already offers several automation workflows, we've added some new capabilities specifically designed to supercharge your e-commerce interactions.
Our 3 new Automation Triggers include:
These three levels of automation triggers can help you create all types of targeted email campaigns based on past purchases and future product interest. But remember, you can only send these emails to customers who accepted to receive marketing emails.
We’ll take you through some automation examples down below, but first, let's see how easy it is to set up.
Within your MailerLite account, you can create e-commerce automation workflows by simply creating a new automation and selecting triggers from the E-commerce Automation tab.
We also offer an additional block called Product List, which shows the purchased product or products when the automation is triggered. This feature only works when you create the email as an automation and the trigger is selected.
The Product List allows you to create automated follow-up emails that include the actual product that the customer purchased. This level of personalization improves your overall customer experience.
Example #1 - Thank first-time customers for their purchase
When someone buys a product for the first time, it’s not only a new sale but also an opportunity to build a long-term relationship.
The best way to kick off the relationship is to automate a ‘thank you' sequence.
Create an automation that has a trigger "Purchase any product". Use a condition step to indicate it is their first purchase, such as: "Shopify orders count is equal 1". Then add your heartfelt content, giving them reasons to return to your store.
Example #2 - Offer relevant products based on prior purchases
Did you know that Amazon generates 35% of their revenue from product recommendations?
When a customer makes a purchase, you can set a trigger to send them an email sequence featuring similar or related products. For example, someone who just bought a pair of new sneakers might need waterproofing spray or socks. A customer that bought a new laptop now needs a case, a computer stand or headphones.
Automating your emails to cross-sell products is an effective way to generate revenue.
Create an automation that has a trigger "Purchase from category". Create your content and include a product block listing the relevant products.
Example #3 - Reward your loyal customers
People that make repeat purchases are by far your most valuable customers. Use email automation to reward repeat business and to show your appreciation. For example, when a customer makes their 5th purchase from your store, set a trigger that sends them a thank you note with a discount offer.
Increase your customer lifetime value by showing your appreciation at key moments.
Create an automation that has a trigger "Purchase any product". Use a condition step that has a condition "Shopify orders count is equal 5" or "Shopify orders count is more than 5". Create your email and you're all set.
Pro tip: Make sure that your workflow has the setting "Workflow activates only once."
I’m Gediminas, CPO at MailerLite (not to be confused with C3PO from Star Wars). I work across all departments to ensure MailerLite is always working and helping you create the best email experience possible. The only thing I love more than building products is riding motorcycles—really, really fast.