Listening to feedback about products and services is all par for the course when you want to provide excellent customer service. To take the experience up a level, you need to consider your brand as an experience and collect feedback across all aspects.
The best way to do this is through your email list. With regular survey emails you’ll gain valuable, actionable insight into your service and content and reinforce the consumer/brand relationship. It tells your customers that their opinions and experiences matter. Plus you’ll get bonus points if you regularly respond and implement changes based on their feedback.
When creating these types of email campaigns, it’s important to remember that time is valuable. Your subscriber’s probably don’t want to spend more than a couple of minutes and a few clicks on answering your survey. Make it as simple, clear and focused and, if possible, let them know how long it will take.
An embedded survey is a great way to get subscribers engaged, as they allow questions to be viewed directly in the email. They offer a more seamless experience in which the subscriber can answer the first question and then complete the survey in the browser without any interruption!