Moving to the new Comfort and Power plans: What you need to know

We want your paid plan to keep pace with your business as it grows, so we've reorganized features across Comfort and Power to make sure you have the right tools available.

Updating our plan structure also lets us keep performance and deliverability strong across the board, so as your audience scales, your account keeps running fast and reliably.

The Growing Business plan is now called Comfort, and the Advanced plan is now called Power.

The key tools available on each plan stay the same, but Comfort now unlocks more features, including the Preference center,Smart sending,AI writing assistant, and others.

Additionally, feature use and sending limits are introduced for the Comfort plan, whereas the Power plan remains unlimited.

Both the Comfort and Power plans include the tools to run effective email marketing campaigns with automations, newsletters, landing pages, and more.

The Power plan offers live chat support and unlimited feature use, while the Comfort plan includes email support and generous use limits designed to meet most needs. You can compare everything included in each plan on the pricing page.

Paid accounts move to the new Comfort and Power structure gradually, not on a single day. Starting August 13, 2026, the change applies at your next renewal date or when the plan is upgraded/downgraded. Until then, renewals and automatic upgrades/downgrades follow your current plan structure.

If you upgrade or downgrade your plan manually, your plan is moved to the new structure immediately after purchasing.

Until August 13, 2026, automatic upgrades/downgrades keep your account on its current plan structure.

For example, if you're on the Advanced 500 subscriber plan and you pass that subscriber count, your account upgrades to the Advanced 1,000 subscriber tier, keeping the current plan structure. At the end of your billing cycle, your renewal moves your account to the new Comfort (for Growing Business) or Power (for Advanced) structure.

Any manual upgrade or downgrade made after June 16, 2026 moved your account to the current plan structure straight away. If you change your plan yourself, expect the Comfort or Power plan to apply from that point on, including the new feature use and sending limits.

Each plan allows the following number of active items:

- Free plan - 3 automations, 3 forms, 1 landing page, 1 website, 1 digital product.

- Comfort plan - 50 automations, 10 forms, 10 landing pages and websites combined, 5 digital products.

- Power plan - Unlimited feature use.

Note: Campaigns are not affected by feature use limits.

The limits apply to active items, not drafts. For automations, forms, websites, landing pages, and digital products, only active or published items are counted; drafts and unpublished items don't count. This means you can keep extra items in your account as long as they are not active beyond your plan's limit.

We've made sure the new structure reflects most of our customers' needs, so most accounts already fall within the new feature use limits.

That said, review your active automations, forms, landing pages, websites, and digital products to confirm you’re within the limits or upgrade your plan.

On the Comfort plan, reaching a feature use limit does not pause or disrupt anything you already have running. Your existing automations, forms, websites, landing pages, and digital products keep working.

However, you cannot create, activate, or edit automations, forms, websites, landing pages, or digital products until you get back under the plan limit.

Note: This is different from the Free plan. For more details, see: Free plan update: What you need to know.

You can still create and save drafts, but you cannot activate or publish anything new in that feature until you reduce your use or upgrade.

When your account exceeds a feature use limit, you'll see a pop-up listing each feature type you're over on, along with your current count against the limit. From there, you can view your plan options, or expand the pop-up to see every limit you're exceeding. To get back under the limit, head to the relevant feature page and deactivate items as needed.

To reduce your active feature use, you can deactivate your automations, forms, websites, landing pages, or digital products.

- Automations can be deactivated using the Pause button available in the automation Overview.

- Pop-up and promotional forms can be deactivated using the Status toggle. Embedded forms can only be deleted.

- Landing pages and websites can be deactivated in the Overview page by clicking the Unpublish button.

- Digital products can be deactivated using the Status toggle.

If you deactivate an item while your account is over a limit, you cannot reactivate it until you are back under your limit. Pausing an item does eliminate the restricted state on its own; you need to get your total active count under the limit before you can switch anything back on.

Each plan allows the following number of monthly emails to be sent:

- Free plan - Up to 2,500 monthly emails.

- Comfort - 10x the ceiling of your subscriber tier each month. For example, if you have 5,000 subscribers, you’ll be able to send 50,000 monthly emails.

- Power - Unlimited*, fair use policy applies.

A "send" counts as one email sent to one subscriber. A single campaign sent to 500 people uses 500 of your monthly sending allowance. The limit resets each month on your account registration date if you have a Free plan, or on your billing date if you have a paid plan.

Once your sending limit is reached, you will no longer be able to send further mail until your plan is upgraded to the next tier. Automatic upgrades are triggered once the limit is exceeded, so you can continue sending campaigns and automation emails without interruption.

No, all Growing Business plan users will be moved to the Comfort plan, all Advanced plan users to the Power plan.

On a paid plan, your account automatically upgrades to the next tier when you reach the subscriber limit for the plan you're on. The same behavior remains on the new plan structure. You can review your plan size and adjust it under Plan and billing.

Once on the new plan structure, your plan automatically upgrades to the next tier when you reach the sending limit of your current plan tier, so your campaigns and automations keep running. Auto-upgrades apply to both subscriber and sending thresholds.

Exceeding your feature use limits will not auto-upgrade your plan. However, you will not be able to create/activate/edit automations, forms, websites, landing pages, or digital products until you reduce your use or upgrade your plan.

Yes. Since we no longer offer the Growing Business and Advanced plans, you will be able to upgrade to the needed Comfort or Power plan tier. The system will calculate the pro-rated amount based on the unused time/money from your current plan, and the purchase will immediately move you to the new plan structure. You can change your plan anytime under Plan and billing.

After the cutover date, renewals move to the new Comfort and Power structure. The renewal price reflects the new plan rather than your previous one.

Yes, however, if it was plan-limited to the Advanced only, it will apply only to the Power plan.

Yes, you can save 10% year-round by purchasing an annual plan over a monthly one. Plus, nonprofits can save 30% off any plan at any time of year. If your organization is a nonprofit, check out our nonprofit discount page to learn more.

No, you will not be able to downgrade your plan while the limits are exceeded. When attempting to downgrade, you will be informed which items are over the limit. Once their use is reduced, downgrading will become available.

Yes, you can cancel your plan while the limits are exceeded. During cancellation, you will be informed which items are over the limit and advised to get back under the limit before the plan expires to avoid account blocks. If the use is not reduced, once the account moves to the Free plan, email sending and subscriber import will be blocked.