DreamApply's MailerLite integration allows for the creation of mailing lists in the system and the ability to export those lists to MailerLite. This will allow the synchronisation of leads/applicants' data within DreamApply using campaigns/mailing lists from MailerLite. This can be done either manually, using search parameters, or by using the automatic built-in rules engine. The goal of the integration is to create additional ways for universities to connect with their students and leads while building a bridge between their marketing and admissions departments. This will allow marketing departments to design and send bulk e-mails to their leads helping improve conversion rates while allowing admissions to build specific funnels to communicate with their potential students.