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61 special events to kickstart your February newsletter ideas

· 17 min read · Email marketing · January 20, 2022
Developer, João.

Some people are happy that February only has 28 days! It can be a tough month, but we’ve got 61 upcoming events to brighten up your subscribers’ inboxes…

So even if you’re feeling a little uninspired for your email marketing ideas, this handy list has you covered. From the obvious (Valentine’s Day) to the not-so-obvious (World Play Your Ukulele Day), you can delight your target audience with fresh newsletter content that keeps them engaged and excited for more.

Before you begin…

Remember that relevance is key. Pick events that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day. 

Bear in mind that some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your content marketing, remember to be sensitive and considerate. 

Use this as a guide to help plan your newsletter ideas for February. We encourage you to experiment and to keep it Lite!

1. Chinese New Year newsletter (1 Feb 2022)

This year, the Chinese New Year falls in February, beginning a Year of the Tiger. Celebrations run for 16 days, starting from New Year’s Eve on January 31st, all the way to February 15th, when it closes with a lantern festival. 

  • Newsletter idea: Decorate your newsletter design to mark the Chinese New Year, and wish a joyful celebration to those of your subscribers who celebrate it

This ‘Year of the Tiger’ email from Whittard celebrates the meaning behind this year with some special gift sets highlighted in their email newsletter.

Whittard Chinese New Year email example
Image credit: Whittard

2. Valentine’s Day newsletter (14 Feb 2022)

Brace yourselves for the international celebration of all things love, hearts, couples, and cuteness. Whether you love it or hate it, Valentine’s Day can also be the perfect moment to show your subscribers how much you appreciate them. 

  • Newsletter idea: Offer your subscribers a ‘self-love’ discount code to treat themselves

We love this 14 February newsletter from MeUndies, which perfectly captures the fun, quirky dynamics of real couples and makes the subscriber smile.

MeUndies Valentine's Day email
Image credit: MeUndies

Dive deeper into this with our article on creating the ultimate Valentine's Day email campaign.

3. Black History Month newsletter (US & Canada)

Black History Month is about celebrating inspirational Black figures and educating people about the history and experiences within the Black community.

  • Newsletter idea: List your favorite Black nonprofit organizations where subscribers can access educational resources, printables, and lesson plans, or give a shoutout to Black business owners in your local area

This Black History Month newsletter from Etsy celebrates the Black creatives and artists within their community.

Etsy Black History Month email example
Image credit: Etsy

4. The Winter Olympics newsletter (4 - 20 Feb 2022)

The 2022 Winter Olympics will be held in Beijing this year. If a sport takes place on snow or ice, then you’ll almost definitely see it in this upcoming international competition!

  • Newsletter idea: In honor of the Winter Olympics, host an email giveaway for people to win ice skating vouchers, or winter clothing discounts (or anything else that fits into the winter theme)

This email notification from YouTube TV has the perfect design elements of a Winter Olympics newsletter, with dynamic imagery and a glacial color scheme!

YouTube Winter Olympics email example
Image credit: YouTube

5. The Six Nations Championship newsletter (5 Feb - 19 March 2022)

If you have a rugby-loving subscriber base, this is as good as it gets. The big season has arrived, and England, France, Ireland, Italy, Scotland, and Wales will battle it out.

  • Newsletter idea: Post an email survey in your newsletter for subscribers to place their bets on who’s going to win the 2022 Six Nations Championship

This events newsletter from Fever builds up the hype for this international rugby tournament, offering special discounts for people coming to watch the game.

Fever Six Nations email example
Image credit: Fever Labs, Inc.

Create your own email content calendar

Are you planning out your emails for the year? Here’s how to set up an email content calendar to take care of it all!

Read the article

Here are events taking place throughout the month that could be incorporated into your campaigns.

1. National Library Lover’s Month 

Yes, people still love libraries. This month is all about showing appreciation to our libraries, which form important community hubs and hold a wealth of information that anyone can access.

  • Newsletter idea: Embed an image in your email, showing a photo of your latest library read and how it impacted you

2. North American Inclusion Month 

North American Inclusion Month (NAIM) is all about creating more education and employment opportunities for people living with disabilities.

  • Newsletter idea: Share an infographic of local nonprofits, small businesses, and organizations that promote inclusive opportunities, and encourage your subscribers to donate or volunteer

3. International Vegan Cuisine Month

Whether for health and/or for ethical reasons, this is the ideal time to promote the vegan lifestyle—a diet free of animal products—and tasty recipes.

  • Newsletter idea: Post your favorite vegan recipe in your newsletter for your subscribers to try

4. National Bake For Family Fun Month (US)

As the name suggests, this event is all about getting families into the kitchen and baking. If you need an excuse to have more cookies and cakes in your life, this is the moment!

  • Newsletter idea: Post a new baking recipe in each weekly newsletter for families to try together during February

OK, some of these events aren’t exactly one week, but we’re rolling with it. 😁

1. National Storytelling Week (29 January - 5 February 2022)

Hosted by the UK nonprofit The Society for Storytelling, this week is focused on the power of stories, and it especially encourages children to experiment with story-centered activities.

  • Newsletter idea: Get in the spirit of storytelling by sharing how you created your business, and where it’s brought you so far

2. The Rio de Janeiro Carnival (25 February - 5 March 2022)

Known for its bright colors, flamboyant parades, and party spirit, Rio de Janeiro hosts the biggest carnival in the world, held every year before Lent. Though this year's edition is canceled, we can still virtually celebrate!

  • Newsletter idea: Decorate your newsletter design in a carnival-style and create a ‘parade’ of your best products in an email GIF

3. Fairtrade Fortnight (21 February - 6 March 2022)

These two weeks promote the rights, working conditions, and pay of those who grow our food, produce the cotton in our clothes, and mine our metals.

1 February 2022

2 February 2022

  • National Groundhog Day: Add a tiny groundhog illustration somewhere in your email design, and challenge your subscribers to ‘spot the groundhog’

  • World Play Your Ukulele Day: If you’re musically inclined, embed a video of yourself playing your favorite ukulele tunes

  • Candlemas Day: Celebrate this Christian tradition by writing out your goals for the coming year in your newsletter 

3 February 2022

  • Optimist Day: Create a printable PDF for your subscribers to download, with a template for them to list the things they’re grateful for. Or, add an in-email survey and let them write their gratitude directly within the email

  • World Read Aloud Day: If you’ve written a book, an article, or poem that you’re proud of, share a video of yourself reading it aloud to your subscribers

4 February 2022

  • World Cancer Day: Most of us have been impacted by this disease, either directly or indirectly. Mark this day by sharing your favorite nonprofits for subscribers to support

  • National Wear Red Day: Decorate your newsletter with red tones to mark this special occasion and raise awareness about heart disease

  • National Working Naked Day: Yes, this is real… but we couldn’t think of any ideas that we would recommend 😂

5 February 2022

  • Take Your Child To The Library Day: Give a roundup of the top 10 children’s books that will get the kids into reading

6 February 2022

  • Dump Your Significant Jerk Day: Tell subscribers the things you’ll be “dumping” this year to enjoy a better 2022 😎

7 February 2022

  • Play More Cards Day: Share a downloadable family activity pack with instructions for easy-to-play card games

  • Send A Card To A Friend Day: Send a virtual ‘card’ to subscribers, telling them how much you value them. And if you want to be extra nice, you can throw in an email coupon

  • World Ballet Day: If you’re a dancer or a ballet fan, add a video link to one of your favorite performances for subscribers to enjoy

8 February 2022

  • Safer Internet Day: Share a list of resources for people to help keep themselves and their loved ones safe online, such as

  • Extraterrestrial Culture Day: An official day in New Mexico. Take the time to list some of your favorite extraterrestrial movie recommendations

9 February 2022

  • Read In The Bathtub Day: Write a glowing review of the last book you enjoyed, and include it in your newsletter

10 February 2022

  • National Umbrella day: If you run a business or freelance services, remind your subscribers about all the things you cover (pardon the pun)

11 February 2022

  • National Make A Friend Day: Re-introduce yourself to new subscribers in your newsletter and link to your social media profiles so they can keep in touch

  • Don’t Cry Over Spilled Milk Day: Share your favorite stress-relieving activities in your newsletter

12 February 2022

  • Lost Penny Day: Remind your subscribers that everything adds up, and share some of your favorite hacks for saving money and organizing your finances

13 February 2022

  • World Marriage Day: Share a gift guide and/or a promo coupon for people who want to treat their partner

  • Get A Different Name Day: Have you recently re-branded your business? Share the story behind the decision and what this new branding means to you

14 February 2022

  • Valentine’s Day: (See key events)

  • International Book Giving Day: If you’re an author, offer a special discount on your books for one day only

15 February 2022

  • Singles Awareness Day: Spread the self-love with a special invitation for your subscribers to treat themselves, either through a coupon, free delivery, or a giveaway for a VIP experience

16 February 2022

  • Innovation Day: Describe how your business is growing and developing in 2022, or promote the launch of a new product

17 February 2022

  • Random Acts Of Kindness Day: Surprise your target audience with a special freebie to show them how much you care

  • My Way Day: Encourage your subscribers to not be afraid to pursue bold ideas, and list ways they can put themselves first this year

18 February 2022

  • No One Eats Alone Day: Host a virtual “dinner” on Zoom or Teams (here’s how to do an RSVP event email) and have a Q&A session with your subscribers

19 February 2022

  • International Tug Of War Day: Run a comparison (or “tug of war”) between two of your products to help people decide which one is right for them

20 February 2022

  • National Love Your Pet Day: Include a P.S. line at the end of your email with a “note” from your pet for your subscribers (and a pawprint email signature, if you’re feeling extra creative)

21 February 2022

  • President’s Day: Share some interesting facts about US presidents running through history

  • International Mother Language Day: If your mother language is different from the one you use for your newsletters, share a fun list of easy vocabulary to learn at the end of your email

22 February 2022

  • World Thinking Day: Include a riddle in your email, and offer a prize to the first three subscribers who respond with the correct answer

  • Single Tasking Day: Remind people to slow down and do one thing at a time

  • World Yoga Day: Link to a beginner’s YouTube yoga class for everyone to give it a try

23 February 2022

  • National Pink Day: List anti-bullying resources for schools and families

  • Inconvenience Yourself Day: Share a recap of a time when you went out of your way to help someone and the unexpected rewards that it brought

24 February 2022

  • Fat Thursday: Celebrate this Polish tradition by sharing photos and recipes of your favorite sweet treats, before Lent begins

25 February 2022

26 February 2022

  • Carpe Diem Day: Remind your target audience to seize the day, and list several ways they can do it (e.g. trying something new, creating a bucket list, listening to an inspirational podcast, etc.)

  • Tell A Fairytale Day: Share the story of how your business can help people to live their ‘happily ever after’ 

27 February 2022

  • World NGO Day: List the nonprofit organizations that are close to your heart, and share how your subscribers can support them

28 February 2022

  • National Floral Design Day: Create a piece of artwork using a floral theme and share a photo of it with your subscribers, or link to some printable floral coloring sheets for them to enjoy

  • 3 February 1821: The first female US physician, Elizabeth Blackwell, is born

  • 7 February 1812: British novelist Charles Dickens is born in Portsmouth

  • 8 February 1587: Mary Stuart, Queen of Scots is beheaded in England

  • 11 February 660BC: Celebrated as the founding date of the Japanese nation

  • 11 February 1990: Nelson Mandela is released from prison, aged 71

  • 12 February 1809: Abraham Lincoln is born in Hardin County, Kentucky

  • 15 February 1564: Galileo Galilei is born in Pisa, Italy

February: Done and dusted

February is packed full of events and anniversaries to keep your content marketing interesting. Use these ideas to promote your products, case studies, FAQs, and more—but also don’t be afraid to show some of your personality! It’ll make people feel more connected to you and your brand, which can only mean good things for your conversions.

Are you using any of these special events for your February newsletters? Post a preview link below—we’d love to see it! 😍

Jonas Fischer
Jonas Fischer
I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!
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