Some people are happy that February is a short month! The end of winter can be a tough time, but we’ve got 65 February newsletter ideas to brighten up your subscribers’ inboxes. ✨
So even if you’re feeling a little uninspired for your email marketing ideas, this handy list has you covered. From the obvious (Valentine’s Day) to the not-so-obvious (Cow Milked While Flying in an Airplane Day), you can delight your target audience with fresh newsletter content that keeps them engaged and excited for more.
Remember that relevance is key. Pick events that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day.
Bear in mind that some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your content marketing, remember to be sensitive and considerate.
Use this as a guide to help plan your newsletter ideas for February. We encourage you to experiment and to keep it Lite!
Brace yourselves for the international celebration of all things love, hearts, couples, and cuteness. Whether you love it or hate it, Valentine’s Day can also be the perfect moment to show your subscribers how much you appreciate them.
Newsletter idea: Offer your subscribers a ‘self-love’ discount code to treat themselves
We love this 14 February newsletter from MeUndies, which perfectly captures the fun, quirky dynamics of real couples and makes the subscriber smile.
Dive deeper into this with our article on creating the ultimate Valentine's Day email campaign.
Black History Month is about celebrating inspirational Black figures and educating people about the history and experiences within the Black community.
Newsletter idea: List your favorite Black nonprofit organizations where subscribers can access educational resources, printables, and lesson plans, or give a shoutout to Black business owners in your local area
This Black History Month newsletter from Etsy celebrates the Black creatives and artists within their community.
If you have a rugby-loving subscriber base, this is as good as it gets. The big season has arrived, and England, France, Ireland, Italy, Scotland, and Wales will battle it out.
Newsletter idea: Post an email survey in your newsletter for subscribers to place their bets on who’s going to win the 2024 Six Nations Championship
This events newsletter from Fever builds up the hype for this international rugby tournament, offering special discounts for people coming to watch the game.
Mardi Gras is traditionally a Roman Catholic carnival meant for getting together and enjoying all your favorite fatty foods before Lent. Today, it’s celebrated by feather-filled parades all over the world. Many also say Mardi Gras helped usher in the Gay Rights Movement in the US, which is also the case in Australia, where Sydney Mardi Gras has become the biggest LGBTQIA+ event in the world.
Newsletter idea: Celebrate Mardi Gras by incorporating bright colors into your email design. Add some shimmer and movement with a flashy email GIF to capture your readers’ attention
In preparation for the Sydney Mardi Gras parade, Uber shared a Mardi Gras newsletter featuring pride flags and told subscribers how to celebrate safely.
Chinese New Year is the first day of the lunisolar calendar, marking the beginning of the Year of the Dragon. Celebrations include fireworks, parades, wearing red clothes, and gifting money in red envelopes.
The first day of the lunar calendar is also celebrated in countries including Korea, where it’s called Seollal, and Vietnam, where it’s known as Tết.
Newsletter idea: Wish your subscribers a happy New Year! Celebrate with a red email design or promote products with this color scheme
Ashley & Co. used a red design in its Lunar New Year email while encouraging people to engage in thought and reflection. They also provide subscribers with the gift of free shipping on any order.
Here are 12 of our favorite February subject lines used in real campaigns. Choose your favorites to maximize newsletter opens. For further February subject line inspiration, consider using our AI subject line generator to create ideas for you.
Celebrate Black History today & all year long! (Epic for Kids)
Looking for Ways to Celebrate Black History Month? (Quizlet)
Our top tips to ride safe this Mardi Gras (Uber)
Can you stream the love tonight? ❤️(Disney+)
Valentine’s Day is Less than a Week Away! (Meridian)
Valentine’s Day Favorites Made with Love (Land O’Lakes)
Five Ways to Celebrate Valentine's Day (Tattly)
A Lunar New Year with free shipping! (Ashley & Co)
Be our Valentine? 💌 (Canva)
That big thing is happening in February (Thortful)
This February, take the next step for your career (Coursera)
New February releases (Goodreads)
Here are 3 topics you can discuss in February. These ideas don’t relate to any specific date, they’re just fun ideas you can talk about during the month.
For those in the northern hemisphere, February is the last month of winter and the end of a long period of gray weather and short days.
Newsletter idea: Give your subscribers self-care tips to help them cope until the brighter months of spring. Make it personal by sharing how you and your team stay positive.
We all start the year with the best of intentions. But by February, that box of chocolates looks extremely tempting. And do you really need to go for a run when it’s so cold outside?
Newsletter idea: Keep your subscribers on track to hit their goals with a New Year's resolution reminder. Share your own progress and the strategies that have kept you going. Ask your list to share their progress with a survey then include the best results in upcoming campaigns.
Like Mardi Gras, Carnival season comes from the festival before Lent, which in 2024 starts on February 14. Traditionally it was a final chance to enjoy some excess before fasting. There are many famous carnivals, as well as smaller ones that take place around the world.
Newsletter idea: Local businesses can share information about carnivals in their area. Newsletters with a global audience could ask subscribers to share how they celebrate.
MailerLite customers can access tons of professionally designed newsletter templates to use throughout the year. What’s more, we’re constantly updating the selection. Check out some templates relevant to February below.
Here are events taking place throughout the month that could be incorporated into your campaigns.
Yes, people still love libraries. This month is all about showing appreciation to our libraries, which form important community hubs and hold a wealth of information that anyone can access.
Newsletter idea: Embed an image in your email, showing a photo of your latest library read and how it impacted you
North American Inclusion Month (NAIM) is all about creating more education and employment opportunities for people living with disabilities.
Newsletter idea: Share an infographic of local nonprofits, small businesses, and organizations that promote inclusive opportunities, and encourage your subscribers to donate or volunteer
Whether for health and/or ethical reasons, this is the ideal time to promote the vegan lifestyle. Help people start with this animal product-free diet by sharing tasty recipes.
Newsletter idea: Post your favorite vegan recipe in your newsletter for your subscribers to try
As the name suggests, this event is all about getting families into the kitchen and baking. If you need an excuse to have more cookies and cakes in your life, this is the moment!
Newsletter idea: Post a new baking recipe in each weekly newsletter for families to try together during February
OK, some of these events aren’t exactly one week, but we’re rolling with it. 😁
Hosted by the UK nonprofit The Society for Storytelling, this week is focused on the power of stories, and it especially encourages children to experiment with story-centered activities.
Newsletter idea: Get in the spirit of storytelling by sharing how you created your business, and where it’s brought you so far
Known for its bright colors, flamboyant parades, and party spirit, Rio de Janeiro hosts the biggest carnival in the world, held every year before Lent.
Newsletter idea: Decorate your newsletter design in a carnival style and create a ‘parade’ of your best products in an email GIF
Random Acts of Kindness Week is run by the Random Acts of Kindness Foundation (RAKF) to help make kindness the norm. They promote kindness through ideas, quotes, and free resources.
Newsletter idea: Perform a kind act towards your subscribers or encourage them to do the same. The RAKF has a free calendar stuffed with resources and ideas
National Freedom Day (US): Celebrate the signing of the amendment abolishing slavery by incorporating a historical anecdote in your newsletter
Optimist Day: Create a printable PDF for your subscribers to download, with a template for them to list the things they’re grateful for. Or, add an in-email survey and let them write their gratitude directly within the email
National Groundhog Day: Add a tiny groundhog illustration somewhere in your email design, and challenge your subscribers to ‘spot the groundhog’
Candlemas Day: Celebrate this Christian tradition by writing out your goals for the coming year in your newsletter
National Wear Red Day: Decorate your newsletter with red tones to mark this special occasion and raise awareness about heart disease
National Working Naked Day: Yes, this is real… but we couldn’t think of any ideas that we would recommend 😂
Take Your Child To The Library Day: Give a roundup of the top 10 children’s books that will get the kids into reading
World Cancer Day: Most of us have been impacted by this disease, either directly or indirectly. Mark this day by sharing your favorite nonprofits for subscribers to support
Dump Your Significant Jerk Day: Share tips on how to break up with a textbook jerk. You can also include links to domestic violence helplines
National Chocolate Fondue Day: Everything tastes better with chocolate, but what’s the best thing to dip in a fondue? Ask your subscribers to find out
Pay a Compliment Day: Compliment your subscribers with compliment-ary shipping 😉
Safer Internet Day: Share a list of resources for people to help keep themselves and their loved ones safe online, such as connectsafely.org
Send A Card To A Friend Day: Send a virtual ‘card’ to subscribers, telling them how much you value them. And if you want to be extra nice, you can throw in an email coupon
World Ballet Day: If you’re a dancer or a ballet fan, add a video link to one of your favorite performances for subscribers to enjoy
World Read Aloud Day: If you’ve written a book, article, or poem that you’re proud of, share a video of yourself reading it aloud
Laugh and Get Rich Day: Share your best jokes with subscribers to enrich them with the gift of laughter
Fat Thursday: Celebrate this Polish tradition by sharing photos and recipes of your favorite sweet treats, before Lent begins
Read In The Bathtub Day: Write a glowing review of the last book you enjoyed, and include it in your newsletter
National Umbrella day: If you run a business or freelance services, remind your subscribers about all the things you cover (pardon the pun)
National Make A Friend Day: Re-introduce yourself to new subscribers in your newsletter and link to your social media profiles so they can keep in touch
Don’t Cry Over Spilled Milk Day: Share your favorite stress-relieving activities in your newsletter
World Marriage Day: Share a gift guide and/or a promo coupon for people who want to treat their partner
Lost Penny Day: Remind your subscribers that everything adds up, and share some of your favorite hacks for saving money and organizing your finances
Get A Different Name Day: Have you recently re-branded your business? Share the story behind the decision and what this new branding means to you
Extraterrestrial Culture Day: An official day in New Mexico. Take the time to list some of your favorite extraterrestrial movie recommendations
Valentine’s Day: (See key events)
International Book Giving Day: If you’re an author, offer a special discount on your books for one day only
Singles Awareness Day: Spread the self-love with a special invitation for your subscribers to treat themselves, either through a coupon, free delivery, or a giveaway for a VIP experience
No One Eats Alone Day: Host a virtual “dinner” on Zoom or Teams (here’s how to do an RSVP event email) and have a Q&A session with your subscribers
Random Acts Of Kindness Day: Surprise your target audience with a special freebie to show them how much you care
My Way Day: Encourage your subscribers to not be afraid to pursue bold ideas, and list ways they can put themselves first this year
Cow Milked While Flying in an Airplane Day: Yep. You read that right. Delight subscribers with a shout-out to Nellie Jay the flying cow
International Tug Of War Day: Run a comparison (or “tug of war”) between two of your products to help people decide which one is right for them
President’s Day: Share some interesting facts about US presidents from the past or present
National Love Your Pet Day: Include a P.S. line at the end of your email with a “note” from your pet to your subscribers (and a pawprint email signature, if you’re feeling extra creative)
International Mother Language Day: If your mother language is different from the one you use for your newsletters, share a fun list of easy vocabulary to learn at the end of your email
World Thinking Day: Include a riddle in your email and offer a prize to the first three subscribers who respond with the correct answer
Single Tasking Day: Remind people to slow down and do one thing at a time
Play More Cards Day: Share a downloadable family activity pack with instructions for easy-to-play card games
Introduce A Girl To Engineering Day: Share a list of local events and resources subscribers can visit to help girls gain an interest in engineering
National Play Tennis Day: Encourage your subscribers to pick up their rackets, get active, and enjoy a few sets of tennis
World Bartender Day: Show subscribers how to be their own bartender with DIY cocktail recipes
National Clam Chowder Day: Share your favorite clam chowder recipe or ask readers for their tips on creating the perfect dish
Carpe Diem Day: Remind your target audience to seize the day and list several ways they can do so (e.g. trying something new, creating a bucket list, listening to an inspirational podcast, etc.)
Tell A Fairytale Day: Share the story of how your business can help people to live their ‘happily ever after’
World NGO Day: List the nonprofit organizations that are close to your heart and share how your subscribers can support them
Fairtrade Fortnight: (See week-long events)
National Floral Design Day: Create a piece of artwork using a floral theme and share a photo of it with your subscribers, or link to some printable floral coloring sheets for them to enjoy
Inconvenience Yourself Day: In the spirit of putting others first, “inconvenience” yourself by offering a special discount to subscribers
Digital Learning Day: Create a free online course automation and offer it to subscribers (you could even make it a mini intro to one of your paid courses)
February is packed full of events and anniversaries to keep your content marketing interesting. Use these ideas to promote your products, case studies, FAQs, and more—but also don’t be afraid to show some of your personality! It’ll make people feel more connected to you and your brand, which can only mean good things for your conversions.