Let's have a look at three existing, successful paid newsletter services to get you inspired!
1. Scott’s Cheap Flights
In this interview, founder Scott and co-founder Brian tell the story of how their business grew from side hustle to a freemium newsletter subscription.
They introduced their subscription service at a $2 per month price point—with a money-back guarantee. Now their newsletter subscription runs at $49 a year with a free 14-day trial, and they use Stripe to process payments.
By having a free version of their newsletter available, it’s easier to convert existing subscribers into paid customers. Word of mouth combined with giveaways (free flights, anyone?) helped them to grow their email list.
Their paid newsletter audience receives:
Up to five times more deals, including domestic deals from selected cities
Alerts when airlines accidentally publish the wrong fares
Notifications on flights that rarely go on sale
Special deals for peak season and holiday flights
All this information, including reviews and deal teasers, are all nicely displayed on their landing page for premium signups.
To motivate free subscribers to upgrade, they’ll write little FOMO hints in their newsletters that tell the audience what deals they’ve missed out on.