Ignas from MailerLite

Ignas3 min readNew Features & UpdatesJanuary 4, 2017

The Product Updates Page and What’s Coming in 2017

The Product Updates Page and What’s Coming in 2017

We’re launching the Product Updates Page where you can find all new features, improvements, changes or even small fixes that were made in MailerLite.

There’s also a list of upcoming new features.

The page can be reached on our website or inside the MailerLite app.

You get emails about big updates and new releases. But actually there’s much more happening – every week there’s something new. Even if it’s a small change, it can be important for you. Now you will find everything on the Product Updates Page.

What was launched in 2016

Our team made more than 4000 code commits in 2016 that turned into new features and updates. If you missed something, here’s a list of the most important updates in 2016:

What’s coming in 2017

New Automation (January 2017) – we’ve built all new automation feature with a visual workflow builder. Now it’s in the final testing stage and will be released live in a few weeks. It’s going to be the game changer in Email Automation.

email automation example - animated

Shopify App (January 2017) – finally we’re releasing an official MailerLite app for Shopify. It will sync all your Shopify customer data with MailerLite, automatically create segments like “First Time Customers”, “High Spending Customers” and more.

shopify app integration with mailerlite

Opens by location (February 2017) – you’ll be able to see where in the world your subscribers are located and which country has the highest engagement.

opens by location - mailerlite

New Rich Text Editor (March 2017) – we’re working on a revolutionary email editor that was inspired by Medium.

New Rich Text Editor - mailerlite

Tag Subscribers (March 2017) – it was one of the most requested features in 2016 and we’re already working on it. Tagging will help to better target subscribers and can also be used together with the new automation.

Subscriber tagging - mailerlite

How we choose what to build next?

It’s simple, we listen to your feedback and build things you need the most. Our team collects your feedback from support emails and chats, blog comments, surveys and social media.

Then we put requests into a Trello board and rate things based on:

  • number of requests
  • time needed for development
  • how it aligns with MailerLite vision, which is “Taking difficult problems and making them simple”

What do you want from MailerLite in 2017? Write a comment below. Thanks!