Ilma from MailerLite

Ilma2 min readTips and resourcesJanuary 16, 2014

20 Incredible Facts About Email Marketing

20 Incredible Facts About Email Marketing

Photo: NASA before Powerpoint (LIFE)

  • For every $1 spent, $44.25 is the average return on email marketing investment (Experian). Tweet the stats!
  • Study by McKinsey & Company reports that emails prove to be 40 times more effective than Facebook and Twitter combined. Tweet the stats!
  • Subject lines fewer than 10 characters long boasted an open rate of 58% (Adestra). Tweet the stats!
  • 91% of consumers check their email at least once a day. Tweet the stats!
  • 56% of businesses say they plan to increase their use of email marketing in 2014. Tweet the stats!
  • Email is the most popular activity on smartphones among users ages 18-44. Tweet the stats!
  • 66% of US online consumers, ages 15 and up made a purchase as a result of email marketing messages. Tweet the stats!
  • Sending 4 emails/month instead of 1 significantly increases the number of consumers opening more than one email. Tweet the stats!
  • The average attention span in 2013 was 8 seconds. in 2000 it was 12 seconds. The average attention span of a gold fish is 9 seconds. (National Center for Biotechnology Information) Tweet the stats!
  • On average, subscribers receive 416 commercial messages a month (Return Path). Tweet the stats!
  • Purpose of email marketing programs according to UK brand marketers? 78% said retention. Tweet the stats!
  • 64% of decision-makers read their email via mobile devices (TopRankBlog). Tweet the stats!
  • 70% say they always open emails from their favorite companies. Tweet the stats!
  • 43% of all emails are now being opened via a mobile device (Return Path). Tweet this!
  • More people read emails that deal with their finances and travel than any other category (Return Path). Tweet the stats!
  • 33% of email recipients open emails based solely on the subject line. Tweet the stats!
  • Emails containing social sharing buttons have 158% higher CTR. Tweet the stats!
  • 72% of B2B buyers are very likely to share useful information via email. Tweet the stats!
  • Monday emails had the highest revenue per email (Experian). Tweet the stats!
  • There are 3.6 billion email accounts in 2013. By 2016, the number will reach 4.3 billion (The Radicati Group). Tweet the stats!

Ilma Nausedaite

I’m Ilma, COO at MailerLite. I love seeing our customers succeed. When they win, we win (like being named one of the top 5 fastest growing SaaS companies). Email is my passion, although I took a rather unusual path. Before MailerLite, I worked in finance and art, which turned out to be the perfect mix for marketing.