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70 August newsletter ideas for captivating content

· 20 min read · Email marketing · Jul 6, 2023
Paulius, SEO Team Lead

On August 6, 1762, The Earl of Sandwich asked for a meal between two slices of bread and thus, the sandwich was born.

Now there are enough types of sandwiches to celebrate a different one every day of the month! While I personally would love a daily sandwich-themed August newsletter, your subscribers may get a bit bored of reading about toasties and foot-longs every day.

Luckily for you, National Sandwich Month is just one August newsletter idea to choose from in this round-up.

From wholesome month-long events, like Family Fun Month, to our favorite whacky daily events, like Sneak Some Zucchini onto Your Neighbours Porch Day, there’s an upcoming event for everyone to celebrate this August.

Before you begin…

Remember that relevance is key. Pick newsletter topics that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day. 

Some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your email marketing strategy, remember to be sensitive and considerate. 

Use this as a guide to help plan your email newsletter ideas for August. We encourage you to experiment and to keep it Lite!

For a large majority of students across the world, August is the time to prepare to head back to the classroom in September. But back-to-school time is about more than just stationery and label makers—it’s also about making the switch from summer mode to study mode.

  • Newsletter idea: Inspire subscribers to unlock the inner student buried under beach towels and summer nights and take part in an online course. Add a back-to-school discount or coupon to sweeten the deal. Online courses are great for everyone! Not just full-time students.

Google embraces the back-to-school season by encouraging potential students to learn job-ready skills with their online courses.

Back-to-school email newsletter theme by Google
Image credit: Google

August is Family Fun Month, which is a time to celebrate quality time with loved ones before the chaos of the school year takes over.

  • Newsletter idea: Create a family fun month automation series that sends out a weekly newsletter for a new and exciting family activity for each week in August. Like backyard camping, DIY craft projects or kid-friendly recipes.

During lockdown (which an optimist might call “Prolonged Family Fun Month”), Tattly created an activity kit to inspire families to have fun while spending quality time together. This is an awesome example of how you can present your Family Fun Month series.

A family activity kit from Tattly filled with activities to do at home.
Image credit: Tattly

Created in the US in 2004 by historian John William Templeton and engineer Frederick E. Jordan Sr, Black Business Month is a time to shine a light on Black-owned businesses and all they represent in the effort to strive toward diversity and equality.

  • Newsletter idea: Highlight your favorite Black-owned businesses that you think your subscribers would resonate with or enjoy. Prepare early and make it a series using email automation.

Reel Paper Co. masters relevance in their Black business newsletter. As a sustainable brand themselves, they chose to highlight sustainable Black-owned businesses.

Email campaign from Reel Paper Co. highlighting 7 sustainable Black-owned businesses.
Image credit: Reel Paper Co.

The Perseid Meteor Shower, one of the brightest celestial displays, starts in mid-July, but peaks around August 11-13. Visible from any location on Earth, it promises a mesmerizing spectacle of shooting stars, especially in dark, clear skies.

  • Newsletter idea: Send an automated email series counting down to the peak of the Perseid Meteor Shower, including viewing tips and fun facts.

HomeAway provides a great example of using celestial events in your email marketing. To celebrate a solar eclipse, they sent out an email reminding readers of the best time view, and linked properties in ideal viewing locations.

HomeAway June newsletter with an eclipse graphic and 4 images of ideal viewing cities.
Image credit: HomeAway

Back-to-school email subject lines
  • Head back to school with Google Career Certificates (Google)

  • Back-to-school essentials (Vitruvi)

  • Get 55% off Grammarly Premium for back-to-school (Grammarly)

Family Fun Month email subject lines
  • 5 easy art ideas for indoor family fun (HomeAway)

  • 10 things you need for a fool-proof (and cheap) family fun day

  • Family Fun Month week 1: How to make DIY piñatas

Black Business Month email subject lines
  • 7 Black-owned businesses in sustainability (Reel Paper Co.)

  • 77 Black-owned businesses to support right now (The Strategist)

  • How you can support local Black businesses in August

Perseid Meteor Shower email subject lines
  • Light up the night: Star-inspired decor for Perseid Meteor Shower viewing

  • Unleash the power of the Perseid Meteor Shower in your next story

  • Make a wish upon a star ✨ help us make a difference during the Perseid Meteor Shower

1. International Dog Month

Dogs are the number one most common household pet in the world—and for good reason! Dogs make everything better. So when better to celebrate our furry friends than in the dog days of summer? 

  • Newsletter idea: Start the month off by sharing a story about your own four-legged bestie, or a famous dog from history and ask for subscriber submissions to be featured throughout the month.

2. Happiness Happens Month

Back in the year 2000, the Secret Society of Happy People (yes, that’s really a thing) decided to dedicate the whole month of August to the active pursuit of happiness. To observe, one must simply choose to think about happiness and the things that make them happy!

  • Newsletter idea: Share the small pleasures that make you happy every day. Include a survey block to ask subscribers what makes them happy.

3. National Sandwich Month

BLTs, paninis, grilled cheese, hoagies, rubens, clubs, gyros… There really is a sandwich out there for everyone. The cool part? Different cultures enjoy sandwiches in their own unique way! National Sandwich Month is a time to appreciate the lunchbox staples so many of us grew up on.

  • Newsletter idea: To celebrate National Sandwich Month, add a block to the end of each August newsletter you send to highlight a new, delicious sandwich recipe.

4. Romance Awareness Month

Romance isn’t strictly reserved for February 14th. In fact, the whole month of August is dedicated to love, improving relationships and romance. 🌹

  • Newsletter idea: Share date night ideas for your loved-up subscribers or your favorite romance novels that anyone can enjoy.

1. Simplify Your Life Week (August 7 - August 13, 2023)

Similar to spring cleaning, Simplify Your Life week is all about decluttering your life—both physically and psychologically—to reduce stress and anxiety.

  • Newsletter idea: Offer a printable weekly planner that will help subscribers simplify their lives with dedicated times for social media breaks, meditation, naps, and other stress-reducing tasks that fit into any workday.

2. International Clown Week (August 1 - August 7)

Celebrated in the first week of August every year since the 1950s, International Clown Week is dedicated to bringing cheer and to the hard-working clowns that do it so well.

  • Newsletter idea: Clown around with your newsletter design in an effort to spread joy to your subscribers. Use plenty of color and playful GIFs to brighten someone’s day.

3. Bargain Hunting Week (August 14 - August 20, 2023)

Bargain Hunting Week is observed during the second week of August each year and is all about the thrill of finding something amazing at a great price.

  • Newsletter idea: This is the perfect opportunity for e-commerce stores to offer surprise limited-time coupons or bundles to simulate the same excitement as digging through a bargain bin and finding an absolute gem.

August 1, 2023

  • National Girlfriends Day: Celebrate the bond of friendship by sharing a story about your best girlfriends

  • Raspberry Cream Pie Day: Share a raspberry cream pie-inspired recipe with your subscribers

August 2, 2023

  • Coloring Book Day: Offer an eye-catching printable coloring-in book for adults to de-stress and relax

  • Ice-Cream Sandwich Day: Paired well with National Sandwich Month, use this day to share a fun recipe for ice-cream sandwiches

August 3, 2023

  • Grab Some Nuts Day: I know what you’re thinking… but this day is all about the bountiful legumes, nuts and seeds that provide us with vital healthy fats. Share some nutty recipes with your subscribers today

  • National Watermelon Day: Celebrate this juicy gift of nature by sharing some creative watermelon recipes, like these vegan “tuna” steaks

August 4, 2023

  • Chocolate Chip Cookie Day: Share your winning chocolate chip cookie recipe with subscribers

  • International Beer Day: Survey your subscribers to find out their favorite brew

August 5, 2023

  • Underwear Day: Highlight your favorite sustainable or socially conscious underwear brand

  • Work Like a Dog Day: Set a short challenge for subscribers to work towards with the tenacity and focus of a working dog

August 6, 2023

  • Fresh Breath Day: Provide subscribers with some tips on oral hygiene and keeping it fresh throughout the day

  • Wiggle Your Toes Day: Share some desk exercises your hard-working subscribers can use to keep the blood flowing to their little phalanges

  • Cycle to Work Day: Encourage your subscribers to ditch the diesel and cycle to work instead. Create a special coupon code for those who want to participate

  • National Sisters Day: Shine a spotlight on your sister or a pair of famous sisters that have inspired you

August 7, 2023

  • Purple Heart Day (US): Share the story of a veteran close to you (with their permission)

  • Lighthouse Day: A lighthouse is a beacon of safety and security. Use this as a metaphor and ask your subscribers what their personal lighthouse is

August 8, 2023

  • Sleep Under the Stars Night: Paired well with Family Fun Month celebrations, provide subscribers with a checklist of everything they’ll need for a backyard camping night under the stares

  • Sneak Some Zucchini onto Your Neighbors Porch Day: Set a challenge for subscribers to sneak (or gift) zucchini and other fresh produce onto the porches of their neighbors. Ask them to tag you on social media so you can share the best entries in your next newsletter

August 9, 2023

  • National Book Lovers Day: Share your favorite reads with subscribers or start an email book club

August 10, 2023

August 11, 2023

  • National Presidential Joke Day (US): Share your favorite presidential “ha ha” moments, modern or historic

August 12, 2023

  • National Middle Child Day: Add a quiz to your newsletter to find out which subscribers suffer from “middle child syndrome”

August 13, 2023

  • International Left-Handers Day: Share some fun facts about lefties and include a survey to see how many left-handed people are subscribed to your newsletter

August 14, 2023

  • Navajo Code Talkers Day (US): Share the story of the Indigenous Americans who were instrumental in the US’s World War II efforts

August 15, 2023

  • Relaxation Day: Share tips with subscribers on easy ways to unwind and relax without spending big bucks

August 16, 2023

  • National Tell a Joke Day: Include some of your best knee-slappers in your newsletter to make subscribers laugh (or groan)

August 17, 2023

  • Nonprofit Day: Highlight your favorite nonprofit with links for subscribers to donate

  • Black Cat Appreciation Day: Show some love to these misunderstood felines and share a pic of your own ebony fur-baby

  • National I LOVE My Feet Day: Our feet carry us everywhere, share tips with subscribers on how to give back to our hardest-working appendages (e.g foot masks, self-massage tips, etc.)

August 18, 2023

  • National Fajita Day: Share a spicy fajita recipe with subscribers (pro tip: people love vegan options too!)

August 19, 2023

  • National Potato Day: Survey your subscribers on their favorite way to eat potatoes and share the most popular recipes

  • World Honey Bee Day: Celebrate the bees that support our environment and share links to charities that endeavor to save them

August 20, 2023

August 21, 2023

  • National Senior Citizens Day: Offer a special seniors discount or curate a list of restaurants, etc. that offer discounts on Senior Citizens Day

August 22, 2023

  • National Bao Day: Create a list of the best bao places around your city or share an at-home recipe for these delicious steamed snacks

  • National Be An Angel Day: This day is all about spreading kindness. Share with subscribers how you will be an angel today and encourage them to do the same

  • Never Bean Better Day: This day is all about appreciating (and spoiling) your canine companions as well as spreading the love. See more ways to observe

August 23, 2023

  • Cuban Sandwich Day: Paired excellently with Sandwich Month, you can feature the best Cuban combo in your newsletter

August 24, 2023

  • National Waffle Day: Include creative waffle recipes in your email campaign

August 25, 2023

  • National Kiss and Make Up Day: Inspire readers to move on from past quarrels with your own personal story of reconciliation

  • National Second Hand Wardrobe Day: Remind readers of the damaging effects of fast fashion and organize a clothing swap or link to local “Buy Nothing” Facebook groups

August 26, 2023

  • National Got Checked Day: In support of breast cancer awareness, ask your subscribers: “Got checked?” 

  • National Women’s Equality Day: Create a call-out to subscribers with instructions on how they can support women’s equality no matter their gender

August 27, 2023

  • Just Because Day: Just Because Day is an opportunity to have a sale and give back to subscribers “just because”

August 28, 2023

  • National Bow Tie Day: Encourage subscribers young and old, bi-pedal or quadrupedal to get dapper with the world's most distinguished neck accessory

  • National Thoughtful Day: Inspire subscribers to complete a thoughtful act and watch the ripple effect thoughtfulness has on a community

August 29, 2023

  • National Lemon Juice Day: Add some zest and a pop of yellow in your newsletter and share your favorite way to enjoy this sour citrus juice

August 30, 2023

  • National Beach Day: Create a downloadable list of your favorite secret beaches

  • Grief Awareness Day: Show up for grieving subscribers and remind them it’s okay to take time to process any kind of loss

August 31, 2023

  • National Eat Outside Day: Give subscribers a checklist of what to take with them for the perfect picnic

  • National Matchmaker Day: Play matchmaker by bundling two of your new products to create the “perfect match”

August 1, 1944: Anne Frank penned her last diary entry.

August 5, 1962: Marilyn Monroe died at age 36 from an overdose of sleeping pills.

August 9, 1974: Richard Nixon resigned from the presidency as a result of the Watergate scandal.

August 15, 1969: The first Woodstock festival was held in a field near Yasgur's Farm, New York.

August 16, 1977: Elvis Presley was pronounced dead at age 42.

August 18, 1920: The 19th Amendment to the U.S. Constitution was ratified, granting women the right to vote.

August 31, 1997: Princess Diana died at age 36 from internal injuries suffered in a high-speed car crash.

Since August marks our entrance into the latter half of 2023, enjoy the fun, low-key newsletter content ideas that will captivate subscribers before the chaos of the holiday season takes over inboxes across the globe.

Do you have a favorite idea from our list, or perhaps a fresh one we didn't cover? Share your thoughts in the comment section below. We love hearing from our creative community!

As always, keep it relevant and keep it Lite. See you in September!

Erin Ford
Erin Ford
I’m Erin, I write content here at MailerLite. When I’m not typing away at my laptop, geeking out over email automation and targeting, you can find me at the nearest beach with my furry little rescue pooch, Alfie.