In the same way, you need to know the average performance metrics of similar companies to gauge the success of your email strategy.
Every week you open your dashboard with anticipation to see if your email campaign is performing well. Among the most important metrics that you look at first are your open, bounce, click and unsubscribe rates. These email marketing statistics help you determine if your newsletters are breaking through and resonating with your subscribers.
MailerLite has analyzed these metrics across every industry to help you establish realistic benchmarks for your email marketing strategy. Every industry has a different email marketing success rate, so it is better that you compare your performance with companies in the same industry.
Without further ado, here are the email marketing industry benchmarks of 2020.