16 best email marketing examples that stand out and convert in 2025

Whether it’s a standout email subject line, an aesthetically pleasing design, or a clear call-to-action (CTA), there’s always something to learn.

Let’s shine a spotlight on the most effective email marketing campaigns designed with MailerLite, plus some handy tips and templates to help you make stellar emails of your own.

An email marketing campaign connects with your audience right in their inbox. It might be a welcome email, a discount code, or a friendly newsletter packed with updates. While there are many different types of email marketing, the main goal is the same: To stay on people’s radar.

And it really works. When it comes to e-commerce alone, 93% of orders come from email campaigns. Unlike social media posts that vanish into the void, email newsletters land directly in people’s inboxes.

But for an email to stand out, it needs the right ingredients. This includes an eye-catching subject line, authentic writing, and a crystal-clear call-to-action.

It also needs the right email marketing strategy, with email content being tailored to individual preferences. Mass broadcasts are a thing of the past. It’s all about nurturing a personal conversation.

Email design matters, too. Because contrary to what everyone says, we do judge a book by its cover. The best email marketing campaign examples will feature images, CTA buttons, colors... and just enough white space to make it easy on the eyes!

The right campaign also keeps its email subscribers in mind. What do they want to see? How can they feel that the email is worth opening? If you nail these points, you’re well on your way to a successful email marketing campaign.

Great email marketing isn’t just about sending messages. Let’s look at some good email marketing examples (all of them designed with MailerLite)! These show smart design, strong copy, and strategies that truly work—so you can apply them to your own campaigns.

1. Welcome email

Author: Hyggekrog

Check out this beautiful welcome email from Jennifer Peddio of e-commerce brand Hyggekrog. She organically introduces herself and her brand story, setting a warm, personal tone. The email is clear about what subscribers can expect—from special offers to information about her candles. It also promotes her loyalty program and provides a discount coupon to encourage the first purchase.

The design is simple yet aesthetically pleasing, with clean text blocks and a lovely image of Jennifer and her product. 

When we last spoke with her, Jennifer mentioned that this email consistently hits a 90% open rate and a 32.94% click rate. Talk about the power of a great welcome email!

2. Survey email

Author: The Festival at Sandpoint

This survey email example by the Festival at Sandpoint shows how email design and engagement work together seamlessly. Set against a beautiful purple background, the clean layout and featured image of a performance immediately grab attention and set a lively, professional tone. 

The email opens with an attractive deal presented with a powerful hook. Then, the strategic use of the survey ups the anticipation. By asking subscribers which genres they are most excited to see, it encourages them to mentally engage with the event and envision themselves attending, building excitement and making the 40% off season pass a more compelling offer. 

3. Promotional email

Author:  Nomer Studio

This promotional email is a masterclass in building a direct, personal connection with an audience. Instead of a typical discount, artist Remon de Jong creatively frames the offer, inviting readers to "feel like a gallery owner for a moment" by saving the same percentage off the sale price that would normally go to a gallery. 

In true artistic style, Remon then provides two visually stunning samples of his wood panel artwork. The promotion is made even more engaging by tying it to Valentine's Day as a gesture of appreciation for his newsletter readers.

4. Special offer email

Author: MailerLite 

This special offer email example from MailerLite gets straight to the point. It starts with a warm, personalized greeting ("Hey MailerLiters, 👋") that builds a connection before immediately introducing the offer. 

The email clearly highlights the 30% discount and its key details using bold formatting, making the promotion easy to spot. It then showcases the product's value by listing a suite of features that directly address a customer’s need for growth and increased sales.

5. Announcement email

Author: Because of Marketing

This event invitation email from Rachel Higgins, the creator behind the newsletter Because of Marketing, is a true example of elegant simplicity.

It immediately grabs attention with a straightforward message, “You’re invited”, and all the essential details—the date, time, and location. The email then introduces the speakers with their photos before diving into the specifics of its very first event in London.

The design is a striking black-and-white, giving it a sense of gravitas and sleek professionalism. The copy maintains this tone, concisely outlining that the panel will discuss marketing campaigns and offer a chance to network with like-minded professionals.

This was the first event invitation Rachel ever sent to her newsletter subscribers and an impressive 40% of her ticket sales came directly from her emails.

6. Email list segmentation

Author: MailerLite 

Looking for an email list segmentation example? This MailerLite newsletter goes beyond sharing exclusive business insights on email sales—it puts the power in the reader’s hands. By allowing subscribers to self-segment and choose whether to join a non-profit email marketing list, it ensures the email content stays relevant and valuable across the board.

7. Brand awareness email

Author: Live The Creed

This email from emergency medical kit seller Live The Creed nails brand awareness by being genuinely helpful. The copy gets straight to the point, explaining why you shouldn't have to choose between a trauma and a first-aid kit. It positions the Get Home Alive Comprehensive Kit as the perfect all-in-one solution for any emergency, from minor injuries to major trauma.

The design is clean and to the point, with a clear shot of the kit and a straightforward message on the image. This email feels helpful, not pushy, and shows customers exactly which product is the most valuable. By building brand awareness and solving a problem for potential buyers, Live The Creed gains trust and brand loyalty, which is a great way to boost conversions.

8. Birthday or special occasion email

Author:  Hyggekrog

This birthday email from Hyggekrog brilliantly mixes fun with a personal touch. It kicks off with a delightful GIF of a beloved TV character singing "Happy Birthday," immediately stirring nostalgia and connection.

The design is simple, cute, and clean, perfectly matching Jennifer's signature brand style. The email offers a tempting "sweet as a cupcake" discount. A countdown timer adds a clever touch, creating a sense of urgency that encourages readers to act quickly to claim their special treat.

9. New product email

Author:  Fridja

This email from Fridja immediately grabs the reader’s attention with a high-quality image of the new whole fruit juicer and a clear, enticing price, with the original cost crossed out to highlight the limited time discount. 

The call-to-action is simple and bold, encouraging readers to act fast and see the product. The email’s design is clean and focuses on a single goal: showcasing the new product and getting people to pre-order. This approach led to Fridja’s most successful product launch ever, the brand sold over 25% of initial stock before release day!

10. Product update email

Author: MailerLite

This product update email from MailerLite is a classic example of simple yet effective communication. It quickly builds curiosity by highlighting new features for the landing page builder and clearly explains the benefits for readers.

The email's design is straightforward, but it masterfully provides just enough detail to be genuinely helpful. It briefly and clearly explains what users can expect from the updates and provides a great use case to show the feature's value. To make it even more informative, it includes an embedded video tutorial, which makes the new tools easy to understand and use. 

11. Visual email

Author: ProShot & Tidal Sports

This email from underwater photography brand ProShot & Tidal Sports is a great example of a visual email done right. It immediately captivates the reader with a high-quality, stunning image of corals.

The email's power lies in its short yet effective call-to-action: “Save Corals Save 20%.” This short, punchy copy connects a cause with a discount, making the purchase feel meaningful. The email adds a final layer of urgency at the bottom.

Whether it’s a transactional email, a re-engagement email, or a newsletter, the right words can make all the difference. 

Let's look at some email copywriting examples—both ones we created and real-life ones—and break down why they work so well.

1. Conversational email copywriting

First, here's a conversational email we created for a journal company that shows how to make a personal connection.

Body:

Breakdown: This email starts with a vulnerable, stream-of-consciousness-style confession from the author. It feels personal and unscripted, making the reader feel like a trusted confidant before smoothly transitioning to a product pitch.

Now, let's see this style in action with a real-life example from Spoony.

This conversational email from Spoony, an app for neurodivergent, chronically ill, or disabled people, is a great example of an email that feels genuinely helpful. It discusses a recent podcast episode with the app's founder and explains exactly why readers would want to listen to it.

The email’s conversational nature is particularly effective in its approach to inclusivity. It understands that not everyone can listen to podcasts and, in a way that feels both kind and helpful, provides alternative options to watch the video or read the transcript. 

2. Minimalist email copywriting

Here's a minimalist email we created for an olive oil brand that uses a simple recipe to get the point across.

Body:

A high-quality, clean image of a new dress with the body copy: 

Breakdown: This email keeps its copy incredibly short and impactful. It relies on a single, compelling image and one line of copy to convey a clear message. The focus is on a single point of value, making it quick to digest and visually striking without any extra fluff.

Next, let's look at a minimalist email from the German hand tool distributor, KC Tool.

This email is a great example of how to be simple and effective. It gets straight to the point, highlighting the Tool of the Day and its special price.

The small-print text below the main image adds a clever touch. It addresses a potential problem by letting customers know that while the tool of the day sells out quickly, it can still be ordered even if it's out of stock at the promised special price for the entire day.

3. Funny email copywriting

Let's take a look at a funny email we created that uses humor to sell plant care kits.

Body:

Breakdown: This email personifies the product to make a funny, relatable connection. The body text continues this playful tone, with "quotes" from the disgruntled plant about its need for water and sunlight, all leading to a sales pitch for a plant-care subscription box.

4. Community-driven email copywriting

Here’s a community-driven email we created that celebrates a collective achievement.

Body:

Breakdown: This email focuses on a collective achievement, making the reader feel like a vital part of a larger community effort. The copy uses an encouraging, celebratory tone to highlight the group's success and reinforce shared values.

Here’s another great way to craft community driven emails. Drawing inspiration from Fridja, you can craft community-driven emails by showcasing content directly from your users' social channels. 

This approach is a low-effort way to create engaging emails and it builds genuine brand reputation and trust by highlighting the people who love and use your products.

5. Resource roundup email copywriting

Here's a resource roundup email we created to provide a quick, useful update.

Body:

Breakdown: This creative roundup email uses a friendly, quick-read format to deliver key updates in a busy person's day. The emoji in the subject line adds visual interest, and the body uses concise, bulleted summaries to make each story easy to scan.

Now, let's look at an excellent real-life example of a resource roundup email from 100DaysofNoCode.

This email is designed to be super helpful, providing a weekly roundup that empowers subscribers to get the most out of the community. 

The email features a tool of the week and a curated list of tutorials with links to help readers get started on their new projects. 

By focusing on providing genuinely useful content, this email serves as a go-to resource for its target audience.

Great, you’ve got all inspired! But now what? What does the right email marketing strategy look like, exactly? Getting started might feel overwhelming, but here are 10 quick pointers to make it simple.

1. Define your campaign goals

Before you start typing away, get clear on what you want to achieve. Are you driving sales, boosting engagement, or welcoming new subscribers? Having a goal in mind keeps your campaign focused and effective.

2. Identify and segment your audience

Not all subscribers are the same. Segmenting your audience—such as by interests, behavior, or demographics—helps you send emails that feel more relevant (and less like spam).

3. Create a campaign timeline

Timing is everything! Plan out when and how often you'll send emails so you don’t overwhelm (or ghost) your audience. A well-paced email sequence keeps people interested without clogging their inbox. And you’ll feel more organized, too.

4. Write compelling email copy

Words matter. Keep your email content conversational, engaging, and focused on what’s in it for the reader. And always, always include a clear CTA, rather than leaving them guessing what to do next.

5. Design engaging visuals and layouts

A wall of text? No thanks. Break things up with eye-catching images, buttons, and white space. A clean, mobile-friendly email design makes your email easy to read and even easier to act on.

6. Optimize for deliverability and spam filters

Even the best email is useless if it lands in the spam folder. Avoid trigger words (like “FREE MONEY!!!”), keep a good sender reputation, build trust, and always test before hitting send.

7. A/B test subject lines and content

Not sure which subject line will get the most opens? Test it! A/B testing helps you figure out what resonates with your audience—whether it’s a quirky headline, a different CTA, or a new email format. Try out different versions of your email, then use the winner to influence future digital marketing decisions.

8. Automate campaigns using email builders

Save time and streamline your strategy with email automation. Welcome sequences, abandoned cart emails, notifications, follow-up emails, confirmation emails, and re-engagement campaigns can run in the background while you focus on other things.

9. Track engagement metrics and performance

How well did your email do? Open rates, click-through rates, unsubscribe rates, and conversion rates tell you what’s working (and what’s flopping). Keep an eye on your performance reports so you can make informed decisions. Bonus points if you compare them to these email marketing benchmarks for 2025!

10. Optimize and improve based on insights

Email marketing doesn’t mean “set it and forget it.” Use your results to tweak subject lines, refine content, or adjust the schedule. Small changes can lead to big improvements over time. It’s a continuous process, but it definitely pays off.

So, you’ve got some winning examples, and you know how to build an email marketing strategy that works. Now, let’s give you the toolkit to make it all happen!

1. Email marketing templates: MailerLite offers an in-app newsletter gallery to help you design your next campaign. Each email template is 100% responsive, so your emails will adjust to fit any device.

2. Email planning templates: This email marketing calendar template for 2025 makes sure you stay on top of important dates and set a schedule for the year.

3. Subject line ideas: Standing out in the inbox is hard. But this guide breaks down lots of different subject line examples to get you inspired and draw in new customers.

4. Email sequence templates: Email marketing automation lets you run campaigns on autopilot. This guide has 9 email sequence templates to make it easy as pie.

5. Email survey templates: Want to get to know your target audience better? From NPS surveys to post-purchase surveys, this template helps you to set up email surveys that work.

With email marketing, you don’t need to reinvent the wheel. You just need to take inspiration, test different email formats, and fine-tune them based on what your audience loves the most.

And if you need an email marketing tool to make it all happen, why not try out MailerLite for free? (All these campaigns were built with MailerLite, after all!) With its email marketing platform, you can access pre-built templates to build your own newsletters in minutes.