Gediminas from MailerLite

Gediminas6 min readNew features and updatesDecember 21, 2018

New embedded surveys: Create and send surveys in MailerLite

New embedded surveys: Create and send surveys in MailerLite

The best way to maintain long-lasting relationships with your subscribers is to listen to them. When you ask for feedback, you deepen your understanding of what they want and need.

To help you, we cooked up a new set of email blocks that will change the way you get subscriber feedback.

Starting today, you can design and send all kinds of survey questions right from your drag & drop editor. You pick the survey type, set the rules and view all the results.

Did we mention it’s easy to set up and use? Here’s how our new embedded survey email feature works.


What is a Survey email block?

Our drag & drop editor contains several email blocks to help you build more dynamic newsletters. We have blocks for Designs, Events, Social Media and now Surveys.

The email questionnaire works like a carousel. Your subscribers view the questions directly in your newsletter. When they begin the survey, they are redirected to a web version of the email where they continue in the browser.

The subscriber experience is seamless and much more enjoyable than sending people to a different survey tool.

MailerLite Survey Example

When a subscriber finishes the survey, you can see the results directly in the newsletter report under the Survey Report tab.

MailerLite Survey Report

Before now, creating email surveys was a hassle. You had to use a completely different survey software and toggle back and forth between the email and the survey tools. Now, everything takes place within MailerLite.

The survey is completely integrated into your newsletter and the results are saved in the subscriber management section of MailerLite. You can even check the results of each subscriber in their profile.

MailerLite Subscriber Survey Responses

How to get started using MailerLite Surveys

Inside the drag & drop editor, we have a new category called Survey where the blocks are listed.

MailerLite Survey email block

Click the block to launch the Survey editor. Here you can add up to ten questions from the following seven survey email templates:

1. Intro template: Allows you to introduce the survey topics and invite subscribers to participate.

2. Satisfaction Score: Takes a quick temperature read of your subscribers’ feelings.

3. Net Promoter Score: The NPS survey email template is an excellent indicator of your subscriber satisfaction and loyalty.

4. Multiple Choice: Let your subscribers choose from multiple options.

5. Open Question: Open-ended questions let subscribers speak their minds, giving you valuable insights.

6. Like/Dislike: For a quick read on a new product or blog topic, let subscribers tell you with just one click.

7. Outro: Finish your survey with a thank you message and maybe offer a gift for participation.


How to build your surveys

You can edit or change your questions by using the settings in the sidebar. Add up to ten questions and sort them by drag & drop. To edit a question, click on the first edit icon.

You can change the question, write a short description or change the layout. Each question type has different edit options.

MailerLite Survey Editor

When you edit your survey, the active question is visible in the left side of the editor.


Setting survey rules

Beyond just creating survey email blocks, we wanted to give you the ability to set your own rules and build dynamic surveys.

By setting survey rules, you can do all kinds of cool things such as dynamically changing questions or sending subscribers to different email groups all based on how they answer a question.

Just choose the Rules tab and build rules for your survey.

MailerLite Survey Rules

You can set rules to add a subscriber to a specific group, skip to a different question or update a subscriber’s custom field based on their answer.

Unlike standalone survey tools, our seamless integration with email marketing lets you incorporate other features into the survey results like Automation, Segmentation and Interest Group Tagging.

For example, you can trigger an automated email when a subscriber gives you a rating lower than 7 on your net promoter score and place them in a new segment for future communication around improving the relationship.

Read How We Conducted Our Automated Email Survey
Using email to personalize NPS customer feedback

The opportunity to react to your subscribers’ answers in real time is a game-changer in building better relationships through email marketing.


Design surveys to fit your brand

The third tab in your Survey block is Settings. This is where you edit the design to match your newsletter style. Pick the colors, images and layout that fit your brand aesthetic.

MailerLite Survey Settings

If you want to speed up the process, we built four new newsletter templates dedicated to surveys. You can find them in our updated template gallery.

MailerLite Survey Templates

Keep listening to your subscribers

We believe listening to your subscribers is the secret sauce to building long-term relationships. If you don't know what's on their mind, you will only get so far before your subscribers get bored and move on.

Stay one step ahead by learning what your subscribers like about you and what they don’t.

We're planning more tools and content in 2019 to help you listen to and get to know your subscribers better, including landing pages with the same survey functionality!

So, what have you been dying to know about your subscribers that will help your business?

In the comments below, share your best subscriber questions to help others build their surveys.


Gediminas Andrijaitis

Hi, I’m Gediminas, CPO at MailerLite (not to be confused with C3PO from Star Wars). I work across all departments to ensure MailerLite is always working and helping you create the best email experience possible. The only thing I love more than building products is riding motorcycles—really, really fast.