Engagement-based segmentation

Today we’ll talk about engagement-based segmentation. Let’s say you want to send an email to the people that are most active (who open the most emails). Go to Subscribers, then choose a filter and click Stats. For this example we will set Stats x Open rate x Is greater than 10%. Now you can create a segment from this rule.

Another way to use segments, is to go straight to your campaigns. When creating a campaign and choosing your recipients, you need to open the Advanced tab. In this view, you can also set rules.