3. Purchase-based email automation
Every customer is different. They have unique shopping behaviors and product preferences. The new plugin allows you to create email automations based on these behaviors so you can target customers with products that they want.
There are three new automation workflows specifically designed to leverage the power of behavioral targeting:
The three new e-commerce workflows include:
When a customer purchases from a category of products
When a customer makes any purchase
When a customer makes a specific purchase
You can create several types of purchase-triggered email campaigns based on past purchases and future product interest.
When you know what your customers bought in the past, you can send highly-relevant emails with content and products that they are more likely to respond to.
* Please remember, you can only send these types of emails to customers who subscribed to receive marketing emails.
How to set up automated e-commerce workflows
Start by going to the Automation section in MailerLite, creating a New Automation and selecting triggers from the E-commerce Automation tab.
Once you set your e-commerce trigger, you can start building your workflow. Choose between EMAIL, DELAY, CONDITION or ACTION steps.
When you create the email, you will find a new block called Product List under the E-commerce Integration category. These blocks are very handy when you need to display the product that the user just bought.