Ignas from MailerLite

Ignas3 min readNew Features & UpdatesJanuary 1, 2018

MailerLite Plugin for WooCommerce

MailerLite Plugin for WooCommerce

If you’re an online seller, you most probably know WooCommerce. It runs on WordPress and is one of the most popular e-commerce platforms that allows you to have an online shop.

Now you can use The Official WooCommerce – Mailerlite Plugin to sync your customer data and send targeted email campaigns.

A quick overview of the features:

  • Subscribe option at checkout.
  • Sync data about customers and their orders.
  • Pre-built segments for sending targeted campaigns.

How to start?

First, you need to have WordPress with WooCommerce plugin installed.

Next, you just go to Plugins in your WordPress dashboard, search for “MailerLite WooCommerce” and install the plugin.

If you’re new to WordPress here’s the step-by-step instruction.

Connect your MailerLite account

Once you have the plugin installed and activated, head to WooCommerce > Settings > Integration. Enter your MailerLite API Key and choose subscriber group for your customers.

Subscribe option at checkout

Give your customers the option to subscribe to your emails at checkout.

You can customize the subscribe checkbox:

  • Choose the position: after billing details, after shipping details, after customer details, before "submit" button.
  • Choose to pre-select the signup checkbox by default or not.
  • Choose if you want to hide the checkbox and automatically subscribe all new customers.
  • Write your own checkbox label.

Double Opt-In

The plugin also supports Double Opt-In feature to keep your subscriber list clean and valid.

You can edit the confirmation email in your MailerLite account. Go to Subscribe settings in the right corner dropdown:

Here you can edit both the confirmation email and the thank you page that is shown after clicking the confirmation link.

Sync data about customers and their orders

This integration not only adds your customer email addresses to MailerLite but also automatically syncs data about their purchases.

After you enable the plugin, special custom fields will be created in your MailerLite account:

  • Woo Orders Count (number)
  • Woo Total Spent (number)
  • Woo Last Order (date)

Every time your customers make a new purchase, the fields will be updated. With that info, you can kick off automation workflows or create subscriber segments.

Pre-built segments for sending targeted campaigns

Personalised and targeted emails are more likely to be opened and clicked through. To help you get started, the plugin creates 5 pre-built segments:

  • First Time Customers
  • Customers with 0 Purchases
  • High Spending Customers (more than $500)
  • Repeat Customers (5 times and more)
  • High Spending Repeat Customers