Location data can be found on a campaign’s Report page. It shows a map of the countries where your campaign was opened and how many opens it had in specific countries.
How location data is recorded
Once a subscriber first opens your campaign, we collect data from the subscriber’s email client and capture the IP address. The IP address is then used to determine the location of where the campaign was opened.
How to view location data
Navigate to the Campaigns page and select the Sent tab.
Click on the View report button on the campaign you wish to examine.
Click on the Location data tab to view a world map that highlights the countries with opens, as well as a list of Top countries that have the most opens.
How accurate is the location data?
Because we use the IP address to determine the country, the data is pretty accurate. If we fail to obtain the IP address, we will capture the IP address of the email client where the campaign was first opened.
There are 2 exceptions:
Gmail users that open emails in a browser. In this case, Gmail uses its own server IP address. As a result, these emails will be marked as opened in the United States.
Due to Apple Mail Privacy Protection, opens and location data may be skewed for Apple Mail users.
Note: Keep in mind that subscribers who travel may open your campaign in a country they’re visiting, so the map will show the visited country instead.
Learn more about the Tracking open by location feature here.
