Benefits of an RSS-to-Email Campaign
When you upload a video, post a blog or share news about your company, you want all your subscribers to know about it.
The RSS feature allows you to schedule an email that automatically grabs these updates and sends them to your subscribers.
Our customers use RSS campaigns to:
Get more website traffic: New content notifications bring subscribers back to your website where you can interact with them to build a stronger brand connection.
Work efficiently: RSS emails are automated so you don’t have to think about it or spend valuable time creating new emails with every update.
Make life easier for your subscribers: Your readers can stay informed without any effort on their part. They engage with you when you have something worthy of their time.
Nurture your audience: You can create a new segment group of subscribers who specifically want your updates and nurture this group to be loyalist and ambassadors for your brand.
Improve your content: RSS email engagement metrics can help inform which content is resonating with your core subscribers.
If you have a blog, an e-commerce store or a website that constantly updates its content, you should be taking advantage of the RSS-to-Email capabilities in MailerLite.
The set up is easier than you think.