Gediminas from MailerLite

Gediminas6 min readTips & ResourcesJuly 5, 2018

Take advantage of the new MailerLite RSS campaign upgrades

Take advantage of the new MailerLite RSS campaign upgrades

Your subscribers want to hear from you when you post something new on your website, but it can be time-consuming to send an email every time you make an update.

That’s where RSS email campaigns can make your life easier while keeping your subscribers engaged and informed.

MailerLite’s RSS-to-Email feature takes your new content, automatically inserts it into an email, and sends it to your subscribers on a scheduled email that you control.

We've updated our RSS feature to be even more user-friendly, so let’s take a look at why you should give it a try.


What is an RSS Campaign

RSS (Really Simple Syndication) can seem really technical, but it’s actually quite simple when you understand its purpose.

RSS is a type of technology that converts your website updates into a standardized computer language called XML. This allows your website to automatically share your updates through email or an RSS reader.

Don’t panic! You don’t need to understand XML or any other computer language to use it. We made it possible for anyone to create RSS campaigns in MailerLite.

Our interface enables you to use RSS by simply typing in your RSS URL, which is usually yourwebsite.com/feed. There is a step-by-step RSS campaign set up down below, but first, here are the main reasons you should set up an RSS-to-Email campaign.


Benefits of an RSS-to-Email Campaign

When you upload a video, post a blog or share news about your company, you want all your subscribers to know about it.

The RSS feature allows you to schedule an email that automatically grabs these updates and sends them to your subscribers.

Our customers use RSS campaigns to:

  1. Get more website traffic: New content notifications bring subscribers back to your website where you can interact with them to build a stronger brand connection.
  2. Work efficiently: RSS emails are automated so you don’t have to think about it or spend valuable time creating new emails with every update.
  3. Make life easier for your subscribers: Your readers can stay informed without any effort on their part. They engage with you when you have something worthy of their time.
  4. Nurture your audience: You can create a new segment group of subscribers who specifically want your updates and nurture this group to be loyalist and ambassadors for your brand.
  5. Improve your content: RSS email engagement metrics can help inform which content is resonating with your core subscribers.

If you have a blog, an e-commerce store or a website that constantly updates its content, you should be taking advantage of the RSS-to-Email capabilities in MailerLite. 

The set up is easier than you think.


Setting up a MailerLite RSS campaign

If you have used our RSS campaign feature in the past, you’ll be happy to hear that we added a new template, a new design option, and a Wordpress plugin. You can see the updates below.

For those new to RSS campaigns, here is a step-by-step on how to set it up in Mailerlite.

Go to Campaigns and choose RSS Campaign.

Create an RSS campaign

As we mentioned earlier, you can access your RSS feed by simply providing your RSS feed URL, which is normally yourwebsite.com/feed.

If your URL is different, you can simply view the source code of your blog and search for “RSS” to find your URL. Our Lookup button will then verify if the URL you entered is correct.

Once you complete the page, you will go to RSS Settings.

MailerLite - RSS Settings

Here you can set up the time and frequency of your RSS Campaign. If you want to change the time zone, you can do it under your Account Settings.

You can also add your email address if you want to be notified when the RSS email is sent out to your subscribers.

The next step is to create your newsletter in our drag-and-drop newsletter builder or use one of our templates, we currently have 4 dedicated templates for RSS campaigns. We added a new one called “Weekly News”. 

MailerLite - RSS templates

MailerLite allows you to customize your email template. You can include your company’s branding, links to content, and other important elements that will enhance your newsletters.

We recently updated the design options to give you more flexibility with your content. Instead of being limited to one blog per line, the new design lets you highlight one blog with other content below in a horizontal layout.

MailerLite / RSS design options

The final step after you finish editing your newsletter is to select your recipients and check RSS Settings.

MailerLite - Sending RSS campaign

That’s all it takes. You are now ready to send.


RSS Campaign Set Up Tutorial

If you like video tutorials, here’s our RSS campaign set-up video to help you get started.


New MailerLite WordPress Plugin

For all of you that use WordPress, we are happy to announce our new plugin.

The Featured Image in RSS Feed by MailerLite for WordPress automatically adds featured images of your posts into the RSS feed.

WordPress by default doesn't have a tool to control images in your RSS feed. Our plugin was designed to solve this issue by automatically inserting the featured image from the post to the WordPress feed.


RSS-to-Email Campaigns Are Within Your Reach

RSS is not as technical or scary as it sounds. The campaign setup is not difficult and the benefits are too good to pass up.

If you still have questions about setting up your RSS campaigns, please leave a question in the comments below and we will do our best to help you.