How MailerLite helps this busy CEO empower her team to create big results
When Women Go Tech CEO Jarune Preiksaite realised she no longer had time for email marketing, she worried her team would struggle to take over the role. This was a big concern, since the organization has 30,000+ subscribers and email is central to its operations.
But she quickly realized that MailerLite’s intuitive tools meant anyone could get up to speed fast. Now she’s confident handing off email marketing duties, whether to new marketing hires or project managers who need to run their campaigns.
The biggest advantage of MailerLite is that I can give the tool to anyone in my organization, and I know they’ll be able to create effective email campaigns without mistakes.
Jarune sat down with us to share how her organization uses email marketing, as well as how MailerLite’s tools empower her team, so she can focus on the bigger picture.
Email helps Women Go Tech build community and generate signups
Women Go Tech has grown from helping women in Lithuania break into tech to a pan-European organization offering mentorships, online and offline events, AI training, and more, reaching over 30,000 people along the way.
The transformational events and programs are what attract people to the brand. But email is what keeps them close over the long term.
We run a lot of programs. The key challenge that email helps with is staying visible and keeping people informed about what matters most.
The team uses email marketing to inform subscribers about events, courses, and programs. But the impact of email marketing goes way beyond visibility: It’s also their best-performing channel for converting subscribers into program participants.
Email marketing is by far our biggest driver of conversions, especially for events, which are core to what we do.
Here are some of the features that help.
Marketers and project managers use campaigns to send essential communication.
Jarune’s team uses automation to put event communication on autopilot.
Segmentation and grouping tools let Women Go Tech send targeted messages to relevant groups.
Women Go Tech uses the MailerLite Forms app to collect subscribers at events.
Intuitive tools mean new marketing hires can get up to speed quickly
Women Go Tech frequently hires people who are early in their careers and lack email marketing expertise. With a more complex email tool, this would mean slow onboarding and a high risk of mistakes.
But with MailerLite, Jarune can hand over access, knowing that the output will make her business proud.
I feel confident letting new hires without email marketing experience use MailerLite to create emails. The messages will look good, and the sequences will work.
Intuitive visual tools mean new team members can quickly create effective strategies. And when turnover happens, the next person can pick up seamlessly where the last one left off.
Unlimited user seats ensure project managers can access the tools they need
Since Women Go Tech is a small organization, everyone needs to pull their weight.
The organization is on a MailerLite Power plan, which gives them unlimited user seats. This means project managers across all initiatives can handle their communications independently, without leaning on the marketing team for help.
Our mentorship managers and project managers can use MailerLite very easily to achieve their goals and communicate with people who have signed up.
One risk of multiple people sending emails is that branding could become inconsistent. But by starting with pre-built templates or duplicating existing campaigns, every sent email looks polished and on-brand, even though no designer is involved.
When sending these targeted campaigns, the project managers use subscriber segmentation and grouping features. This ensures that even though the brand sends a high volume of emails, people only receive relevant content.
Automations save time by driving program engagement on autopilot
Time savings don't only come from delegation. Email automation plays an important role by giving the right subscriber the right information at the right time, without input from any team members.
With multiple events and programs running simultaneously, sending the required communication would be unmanageable without them.
Automations are the most important MailerLite feature for us. They save time and ensure our audience always gets the right messages. This is essential when you have multiple programs running at the same time.
A typical event sequence includes a registration confirmation, timely reminders with location and schedule details, and post-event follow-up emails to continue the nurture process. Once built, these run automatically and are sent to everyone who signs up for the event.
The team can also duplicate existing automations and swap in new details, making it fast to spin up sequences for each new program.
More people sending more campaigns means bigger results
Because anyone can use MailerLite to send effective email marketing campaigns, Women Go Tech can send more emails, target more segments, and run more sophisticated campaigns, without it consuming their limited time.
This lets every team generate the results they need to push their projects and the organization forward.
MailerLite is easy to use, so we aren't limited in what we can send. We can do extensive mailing for a single event without it being time-consuming. This naturally results in more conversions.
And since Jarune has confidence in her team to deliver these results, she can get out of the weeds and focus on the bigger picture initiatives that drive the brand forward.
Empower your team with MailerLite
MailerLite has all the features your team needs to create impactful email marketing. Get unlimited seats, value-packed pricing, and intuitive tools that anyone on your team can use.
