How to generate an Inbox insights and placement report

Inbox insights and placement report is a pre-send deliverability check within the campaign builder. It scans your email for factors that affect deliverability and analyzes whether your campaign is likely to land in the inbox or the spam folder across major providers.

Check the report to catch issues like spam-trigger phrases, broken links or images, authentication problems, and HTML code issues before you send your campaign.

To access your Inbox insights and placement report:

1. Create a campaign.

2. After designing your email and selecting recipients, proceed to the Send or schedule step.

3. Click Start check next to the Avoid the spam filter suggestion. Allow a bit of time for the report to be generated.

4. Review Inbox placement and Deliverability score results.

5. Click How to improve it? to see a more detailed report and review recommended actions before sending.

After analyzing your report, make suggested edits to your campaign. Once you’re done, you can click Check again to see how your Inbox placement and Deliverability score improved.

Additionally, feel free to leave feedback about your experience using this tool.

In your report, you can see information on Inbox placement, Deliverability score, and Recommended actions before sending.

Inbox placement

• Placement diagram: Shows what percentage of your emails would land in the inbox and spam folder. The score is weighted by each provider's share of recipients.

• Placement by provider: Shows which email providers would display your email in the inbox and spam folder.

Deliverability score

• Deliverability evaluation: Shows how high your campaign scores in deliverability.

• Deliverability factors: Shows which factors positively and negatively contribute to your score. Links, Domain, Content, Plain text version, and Code are considered.

Recommended actions before sending

• Links: Highlights missing, invalid links, and shortened links.

• Domain: Suggests using a custom domain or authenticating your custom domain.

• Content: Flags spam phrases, missing alt text, uncompressed large images, and entirely image-based emails.

• Plain text version: Suggests editing the plain text version to avoid issues when viewing the email.

• Code: Flags disallowed attributes, missing values, invalid font names, and color codes.