The success of any restaurant or coffee shop depends on satisfied customers. The ones that come back, bring their friends together and spread word-of-mouth about you.
Email marketing is an awesome tool for restaurants and coffee shops to give a reason for your customer to come back.
Every contact is an opportunity to ask people for their email address, so make the most out of them.
The easiest way to get emails is to focus on the customer interactions that take place every day in your restaurant.
Create an incentive for the waitstaff to collect emails. You may write down the email addresses, have a pad of paper or a collection area for business cards so people can quickly opt-in to your email newsletter. Ask for the email when people reserve a table. Explain what and how often they may expect to get in your newsletter.
Use an enticing offer like letting those on the list know about exclusive specials or new menu items. Sometimes just asking for the email gets people to signup, but often you’ll need to make an offer to get them interested.
Have a VISIBLE and short sign-up form on every page of your website.
Just like with any other offer, you need to give your prospects a good reason to say YES.
Think about it this way: You’re asking to give you personal information, but what are you going to give them in return?
Any type of communication, whether it’s through email, phone calls, one-on-one, direct mail or any other media you use, is about building relationships. By establishing frequent contact you accomplish several crucial factors to growing a business.
(Jeremy Reeves from Kaizen Marketing Inc.)
Remember: people are on your list because they took action and signed up for your newsletter to receive your content.
Your goal is to provide unique, useful and engaging content.
We like Perry Marshal’s method: 80% content / 20% pitch. Rather than pitching in every message, we recommend making deposits first…for 3 or 4 messages of pure, helpful content. Zero pitch.
Add a P. S. – using a P. S. has been a staple of top print copywriting techniques for decades. Adding a P. S. is a proven way to get more clicks on your email marketing campaigns. Make it relevant, mindful and always include a call to action link.
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