When it comes to your newsletter layout design, we’re a fan of keeping things consistent. Here are some email design tips to do just that.
For MailerLite that is: Our logo at the top, our signature green color, blue CTA buttons, generous white space and a clean, white background. You can see an example here. Because we always send emails in this style, our readers know when they’re looking at a MailerLite newsletter.
→ Follow the link if you need help with picking the best colors for your marketing emails.
Though we encourage you to play around with your newsletter design, always keep a couple of design elements the same. This can be the logo placement, fonts, background color, accent colors, button style, etc. Our free templates are a great base to start building from.
We love the email layout styles of Minted, a marketplace for independent artists. Their header, buttons, fonts, footer and email structure always stay the same, but the colors and images change.