Take your school's email marketing from C- to A+
Keep parents informed, boost enrollment, and build a stronger community with a school email marketing platform that's powerful and easy to learn.
You don’t need to be a marketer to build a school community with email
With MailerLite, you can create beautiful emails, automate communication, and send targeted campaigns that get results. Plus, easy-to-learn tools and value-packed pricing mean email marketing won’t eat up all your time or budget.
At Bryanston High School, we rely on MailerLite to keep our community informed and engaged. The platform enables us to send out timely newsletters, important announcements, and event invitations with ease. With the ability to personalise our communications, we ensure that parents and students receive relevant information tailored to their needs. The analytics features allow us to track engagement, helping us refine our messaging for better impact. MailerLite has become an invaluable tool for enhancing our communication strategy and fostering a stronger school community.
Create beautiful emails that wow recipients
Make your school proud with emails that look like they were designed by a pro. Our drag-and-drop builder and templates make designing a breeze. You can build landing pages, forms and websites too!
Send the right email to the right people
Segment your audience and refine your targeting to send emails that resonate with every subscriber. Share open days with prospective students, events with current students, or fundraising opportunities with your alumni.
Automate more emails: save more time
Create automations to optimize experiences and save time every day. Instantly deliver prospectuses, then follow up with essential information. Or build event engagement with pre-and post-event messages.
Our customers have spoken: “Easiest to use 2025”
Work smarter with AI that’s built to help
Access subject line suggestions that boost opens by 14%, or generate landing pages with a click. Our MCP server connects your account with Claude or ChatGPT, so you can get suggestions or take action from your AI tool.
Book appointments and tours without another tool
Let families self-schedule visits directly from an email. MailerLite's appointment booking features send confirmations, reminders, and follow-ups automatically. It’s built into our platform, so you’ll save time and budget.
Fully customizable newsletter templates
Start with 80% of the work already done with our professionally designed newsletter templates. Simply choose which one you like, then update with your school colors and font. We also make sure they look perfect on both desktop and mobile devices.
24/7 human support is only an email or live chat away
Never feel stuck or lost. Our team is available 24/7, so someone is always online to help you.
Your data’s safe with MailerLite
MailerLite is GDPR-compliant and has all you need to promote your school while adhering to privacy regulations. Plus, we’re ISO/IEC 27001:2022 certified; the gold standard for information security management.
Pricing plans that are packed with value
Get advanced email marketing features to grow your school community at a price that makes sense. Is your school a nonprofit? If so, you can save 30%.
- 2,500 monthly emails
- 2 user seats
- 24/7 support for up to 14 days
- Key features
- Drag & drop, Simple, and Custom HTML editors
- 3 visual automations
- 1 website & 1 landing page
- 1 digital product or booking
- 3 sign-up forms & pop-ups
- A/B testing
- MCP server
- Comparative reporting
- 5,000 monthly emails
- 3 user seats
- 24/7 Email support
- Level up to Comfort with:
- Unlimited newsletter templates
- 50 visual automations
- 10 websites & landing pages
- 5 digital products & bookings
- 10 signup forms & pop-ups
- Paid newsletters
- RSS campaigns
- Subject line generator
- AI writing assistant
- Unsubscribe page builder
- Unlimited monthly emails
- Unlimited user seats
- 24/7 Live chat & email support
- Power up your plan with:
- Unlimited campaign sending
- Unlimited visual automations
- Unlimited landing pages & websites
- Unlimited digital products & bookings
- Unlimited signup forms & pop-ups
- Partner discounts
- 15% off Google Workspace
More school email marketing FAQs
What is the best email marketing tool for schools?
MailerLite is a great email marketing tool for schools for three main reasons. First, it’s easy for anyone to use, which enables anyone at your institution to send the emails they need to achieve their goals. Second, it comes with powerful features like flexible automation and granular segmentation, so you aren’t held back in what you can do. Finally, our value-packed pricing allows you to do all this for less than you would otherwise spend.
Is MailerLite free for schools?
MailerLite has a free plan that lets you send 2,500 monthly emails to up to 250 contacts. Additionally, when you join, you get a free 14-day trial of all our advanced features. After that, pricing is still exceptionally affordable, starting at just $12 per month.
Do schools get a discount on MailerLite?
Any school can take advantage of our 10% discount on annual plans. If your school is a registered nonprofit, you can save 30% through our nonprofit discount.
How do schools use email marketing to increase enrollment?
Email marketing helps increase enrollment by letting you communicate with people who have shown an interest in your school. Start by sending crucial information as soon as they download a prospectus, and then send follow-up emails over time. Encourage prospective students to attend events with event promotion emails, and send further information about why your school is a great place to study. You can also send reminder emails around important dates, for example, by reminding people to complete their application before enrollment shuts.
Is MailerLite GDPR compliant for schools in the EU?
Yes, MailerLite is GDPR compliant and protecting your privacy is a top priority. We have all the necessary documents and GDPR appropriate technical and organizational measures in place to ensure a high level of personal data protection, and we’ve succeeded in making sure our company and services are GDPR-friendly from start to finish.
We also offer features such as marketing consent tracking, the ability to forget subscribers, the ability to access and download their data, and more. In order for you to be GDPR-compliant as a data controller, you can manage your subscribers’ data with these GDPR-friendly tools. This will help you fulfill any data subjects’ requests, regarding their right to portability, access, and to be forgotten.
Can I automate school emails with MailerLite?
You can automate messages based on pretty much any trigger or data point with MailerLite’s email automation tools. For example, you can trigger an email sequence when someone downloads your prospectus, trigger follow-ups if they click on a donate button in an email, or automate emails before and after any event your organization runs.