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The upside down marketing funnel or why you should care about your customers

Ilma7 min read

The upside down marketing funnel or why you should care about your customers

The idea behind the upside down marketing funnel is simple – have a good product, take care of your customers and give them the tools to recommend you.

How to create survey invitation emails that get more responses

Jonas10 min read

How to create survey invitation emails that get more responses

Six steps to help you create email surveys that will bring in valuable responses.

Compare your email performance metrics: 2018 industry benchmarks

Jonas5 min read

Compare your email performance metrics: 2018 industry benchmarks

Understand these industry standard benchmarks, and set smarter campaign goals to improve your email tactics.

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