How to send an opt-in freebie to your subscribers (and automate the process)

Offering a freebie (lead magnet) is a great way to grow your subscriber list. There are two ways to do this in MailerLite:

Send the freebie in an automation workflow

1. Create a form (popup, landing page or embed form) offering a free gift for joining your list.

2. Create an automation workflow triggered when a subscriber joins that group.

3. Create an email in the workflow containing an external link or button to download the freebie.

Please note: it is not possible to attach documents. You must add the document to your website, DropBox or Google Drive and share the URL (like in step 3).

Send the freebie in the double opt-in confirmation email

1. Create a form (popup, landing page or embed form) offering a free gift for joining your list.

2. Make sure double opt-in is turned on in your form settings.

3. Create an opt-in confirmation page containing an external link or button to download the freebie.