Abandoned cart email automation

When you integrate your MailerLite account with WooCommerce, Shopify, BigCommerce, or PrestaShop, you will find e-commerce automation triggers available in your workflow editor. One of these triggers is Abandoned cart.

To create an abandoned cart email automation:

1. Navigate to the Automations page.

2. Click Create workflow.

3. In the left sidebar of your workflow editor, scroll down to the E-commerce triggers.

4. Select Abandoned cart.

5. Select the amount of time after cart abandonment before you want your workflow to trigger.

6. Drag and drop an Email to add an email step.

7. Edit your email name, subject, and sender information in the sidebar.

8. In the sidebar, click the Design email button.

9. Create your abandoned cart email from scratch, or choose a template from our template gallery.

10. Once you’ve finished designing your email, click Done editing.

🧠 Find more info in our guide: How to create an abandoned cart email automation