Email marketing is essential, as it gets your promotion directly in front of your customer’s eyes. This time of year, consumers are anticipating hoards of special offers landing in their inbox, so you’ll need a good strategy to compete with the chaos and get in on the action.
So roll up your sleeves! It’s time to optimize your servers, boost your website speed, double-check your checkout process, update your inventory and prepare your deals. Done? Great, now it’s time for your email marketing strategy. Here’s our Cyber Monday and Black Friday email marketing checklist.