On November 27th, the holiday shopping mayhem will officially kick-off. Many businesses rely on this season for a huge percentage of their yearly revenue.
To maximize your sales, you want to promote your offer on as many marketing channels as possible. Email marketing is essential, as it gets your promotion directly in front of your customer’s eyes. But, you’ll need a good strategy to compete with the chaos.
So get ready! Optimize your servers, boost your website speed, double-check your checkout process, update your inventory and prepare your deals. Done? Great, now it’s time for your email marketing strategy. Here’s our Cyber Monday and Black Friday email marketing checklist.