Ignas from MailerLite

Ignas3 min readNew Features & UpdatesJune 17, 2016

New Popup Subscribe Forms

New Popup Subscribe Forms

Popup subscribe forms are considered to be the most effective way to convert your website visitors to subscribers.

There are a bunch of great tools (check our integrations) to build and manage popup forms. But we always wanted to have this feature inside MailerLite and make it our way – nice and easy.

Starting today, you can build amazing popups with MailerLite for no additional cost.

How to build my first popup subscribe form?

You will find the new popup forms under Webforms in your MailerLite account. Just start creating a new webform and you will get a list of options.

webform types - Popup Subscribe Forms - Mailerlite

In the next step, you will have to choose where you want to save new subscribers.

Now it’s time to choose your new popup design.

newsletter popup - signup form templates and designs - mailerlite

For today we have only 3 design templates (we’ll be adding many more very soon). But don’t worry, they are completely customizable – you have control of colours, fonts, images and other settings. The popup editor works the same as our newsletter editor that you’re used to.

free popup - signup form editor

Next comes the most exciting part, you can choose when you want to show the popup to your visitors. Let’s set it up:

  • Wait X seconds before showing the popup
  • Show when user scrolls to X% of your website
  • Show when user attempts to leave your page (exit intent)

Moreover, you can set some additional settings like “Hide on specific pages” or “Only show on specific pages”.

In the last step you will get a tracker code (Javascript snippet). Install it on every page of your website right before the closing tag.

You only need to add this snippet once, even if you plan to have a few different webforms.

That’s it! You’re ready to start growing your subscriber list. Just don’t forget to activate your new popup as we keep all new popups in “Paused” status by default.

free popup - signup form double opt-in

Popup Stats

The new popup subscribe forms also come with stats to help you understand which popup performs best and what you can improve. In the stats, you will find how many new subscribers you received, how many popups were shown and what is the conversion rate. Moreover, you will see a chart of the last 30 days and a list of all new subscribers.

Update for WordPress users

We have updated our WordPress plugin Official MailerLite Sign Up Forms to automatically include the new tracker.

Just update the plugin and you won’t need to insert the tracker script manually into your website code.


P.S. We built this feature in a 48 hours hackathon.

P.P.S. We’ll be launching Landing pages very soon…