Ilma from MailerLite

Ilma6 min readTips & ResourcesMarch 27, 2014

71+ Killer Ideas for Writing Email Newsletters

71+ Killer Ideas for Writing Email Newsletters

So you’re stuck.

For the past 20 minutes, you’ve been staring at the white screen where the typing cursor is blinking… You have to send the newsletter today… but your mind doesn’t seem to come up with any ideas.

Have you experience that? I did. This week. And this is how I came up with the blog post.

Here are 71+ ideas for your (and mine) newsletter that your subscribers can’t wait to read.

  1. Tips and hints to help your audience. Helping your readers should be at the top of your list so include some free advice in each newsletter.
  2. Provide tips on what NOT to do.
  3. Make a digest of the most valuable articles originally published elsewhere.
  4. The latest trends in your industry. Create a Google Alert that will send you email updates of the latest Google results (web, news, etc.) based on your choice of topic that can be fed to your inbox.
  5. Interview your customers. Customers want to know about each other and how your product helps them, especially if you serve a more technical market. And never underestimate the power of a great story.
  6. Include a survey and share the results in your next newsletter.
  7. Take a poll.
  8. Company news.
  9. Blog excerpts such as ‘Most Popular Blog Posts This Month’ or ‘5 Posts You Should Read’ with links back to your blog.
  10. Share the most popular posts, tweets, pins from your social media platforms.
  11. Invite customers to follow your company in social media.
  12. How We are Handling/Using…’ Explain how your company is dealing with new revelations in your industry.
  13. Checklist for your field that can be downloaded and printed out.
  14. Release your e-book.
  15. Create a beginner’s guide to something (see our Ultimate Guide for Email Marketing).
  16. Calendar Template. Put those daily items onto a calendar template that can be downloaded in excel or printed out and posted on the wall.
  17. _____ in 10 Steps. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos.
  18. Share takeaways from the event you participated (See our takeaways from Email Evolution 2014).
  19. Run an Experiment. Use the scientific method to run an experiment on your own business. Keep the numbers very closely and share your results.
  20. Review the tools that will benefit your newsletter readers (see our review).
  21. Share a discovery that your company made to improve. Whether it was a new way to come up with ideas or a simple time-hack.
  22. Interview an expert from your industry. People like to hear success stories and learn how successful people have reached to where they are now.
  23. Tips from several experts. Pick a pressing issue in your field and ask ten experts to give one piece of advice about it. Like, we asked email marketing experts about trends in 2014.
  24. Invite a guest blogger.
  25. Invite other staff employees to contribute stories to the newsletter.
  26. Employee Profile. Introduce or re-introduce an existing team member that your audience really needs to know (or know better).
  27. Say Thank You. Businesses don’t say ‘Thank You’ enough.
  28. Exhaustive List of Useful Resources.
  29. Q&A: Answering reader questions is a productive way to work your way out of burnout while delivering solid value to your readers.
  30. Write an article on the company’s history. All companies have a story.
  31. Share or create your infographic.
  32. Publish statistics about your company, products, or industry.
  33. Product reviews: Customers or third parties could review your products, or you could review another company’s product that is complementary to yours.
  34. New job listings. Hire your customers? Why not. If they buy from you, they could be great advocates for your brand.
  35. Sneak peeks or previews of new products or services. Make your subscribers feel special by making them the first to know about a new product you’re offering.
  36. Event calendar: Tell subscribers about upcoming events in your company (like webinars or podcasts) or industry (such as conferences and expos) so they can participate or trust you to pass things on.
  37. Photos. Show behind-the-scenes at your business, your product in action, a recent event, and happy customers. Here are some behind-the-scenes in MailerLite.
  38. Community service.
 Spread the news about how your company is involved in making the community a better place.
  39. Special offers, discounts and coupons.
  40. Highlight industry glossary & terms and jargons.
  41. Case study yourself. Talks about how your business solved a problem.
  42. Testimonials.
 Links to independent reviews of your products or services (such as on Yelp or Amazon).
  43. Invitations for readers to review your products or services on your web site or an independent site.
  44. Things you love/that inspire you. This goes back to adding a personal element to your company newsletter. You could include images, music, articles or stories that inspire you.
  45. Share Your Values. Write out the core things that drive the personality of your business.
  46. Invite readers to share pictures of your product in use & include them in your newsletters.
  47. Business partnership information.
  48. A contest.
  49. A funny video produced by your employees.
  50. Emails from readers, answered by you “Dear Abby” style.
  51. Inspiring, compelling stories of about customers of yours who are doing great things (climbing mountains, raising money for charity or maybe training for the Olympics).
  52. Review the past. How has your industry changed in the past 5 years? 10 years? Look for milestones for reflection.
  53. Make Predictions about your industry.
  54. Write an article in response to someone else’s post.
  55. Review about books that talk about your industry.
  56. Compile a list of the best industry related jokes.
  57. Write about great podcasts to listen to that relate to your readers (see my blog post about podcasts).
  58. Ask your readers for general feedback about your newsletter.
  59. Make a list of your favorite industry related quotes. Like, ’20 Awesome Quotes about Email Marketing’.
  60. Create list of must watch YouTube videos.
  61. De-bunk common myths.
  62. Rewrite an old post with fresh eyes and new ideas.
  63. Publish a presentation you gave somewhere else.
  64. Create a list of the Must Follow Twitter people in your industry
  65. Have a chat with a competitor and write about it (with permission).
  66. Describe your company culture.
  67. Talk about topics important to your local community.
  68. Your new baby (whether that’s a real baby, a pet, a new project for 2010, the car you’ve been restoring for the past two years, etc.)
  69. Show a day-in-the-life of an employee.
  70. Weekly Themes. Writing on a specific topic on the same day of the week, every week. Like “Perfect Moment Mondays”, or “Top Ten Tuesday”.
  71. Make a huge list of something (like this one).
  72. Share what’s next for your company.

And that’s all I can think of, though I’m sure there are more. This list should be good enough to have no excuse to write a newsletter. Good luck, and feel free to ask if some of these aren’t clear!

P. S. What are some other types of newsletters you can think of?