This poster by Derek Hass was published in 1953. After 50 years the holiday season is even more crucial for the business. It is the time when the most personal spending is taking place.
You can’t ignore it!
43% of marketing experts say that email is very important channel to generate additional sales during the Christmas period. Email affects at least 10% of the total holiday sales.
Do you have any email marketing strategy for the period?
Don’t worry. We will help you to work it out.
First of all, let’s get back to your Christmas marketing in 2012. See what worked and what didn’t.
Collect and analyze all the information about your past experience, customers and competitors. You should consider all the facts in your Christmas strategy.
Don’t forget to include links to Facebook or Pinterest (it is perfect place to show your products). And vice versa. Post the newsletter on your Facebook and Twitter.
Remember, people are on the move during the holidays. Design the email for finger-pointing with short text, big photos and clear call – to – action.
45% of holiday season emails are being opened on mobile in 2012.
People love coupons, sales, prices reduction, especially when they shop for the presents.
Use more than just “Buy it now” message. How about: Get Giving, Get Inspired, Make wishes come true, etc. Best subject-line keywords for Christmas: perfect gift, gift under, gift list, and gift guide.
Surprisingly, the least popular themes are: Santa, Christmas, celebration; perhaps they sound a bit cliché.
Send them gift ideas, home decoration tips, photos of fashionable holiday outfits. Give and then ask!
Don’t be afraid to re-mail for the less active subscribers.
For example, consider sending email on less-heavy days such as weekends.The click-through rate is the biggest on weekend.
Go to our Holiday Newsletters Pinterest board to get more inspiration.