43% of marketing experts say that email is very important channel to generate additional sales during the Christmas period. Email affects at least 10% of the total holiday sales.
Do you have any email marketing strategy for the period?
Don’t worry. We will help you to work it out.
First of all, let’s get back to your Christmas marketing in 2012. See what worked and what didn’t.
Collect and analyze all the information about your past experience, customers and competitors. You should consider all the facts in your Christmas strategy.
Don’t forget to include links to Facebook or Pinterest (it is perfect place to show your products). And vice versa. Post the newsletter on your Facebook and Twitter.
Remember, people are on the move during the holidays. Design the email for finger-pointing with short text, big photos and clear call – to – action.
45% of holiday season emails are being opened on mobile in 2012.
People love coupons, sales, prices reduction, especially when they shop for the presents.
Use more than just “Buy it now” message. How about: Get Giving, Get Inspired, Make wishes come true, etc. Best subject-line keywords for Christmas: perfect gift, gift under, gift list, and gift guide.
Surprisingly, the least popular themes are: Santa, Christmas, celebration; perhaps they sound a bit cliché.
Send them gift ideas, home decoration tips, photos of fashionable holiday outfits. Give and then ask!
Don’t be afraid to re-mail for the less active subscribers.
For example, consider sending email on less-heavy days such as weekends.The click-through rate is the biggest on weekend.
There are 5 stages of the email marketing in the Christmas period. Here is our Holiday Email Marketing Calendar that covers all the holiday period.
Click on the dates, to jump to the practical advices for one particular stage.
Some companies start to promote Christmas very early. You may get emails“Christmas in July”.
I suggest reminding your customer about the Christmas from November. For the start create different (Christmas) design. Add some holiday motifs, create new header, and create the Christmas mood.
38% of retailers use a Christmas design in their emails during holidays. That number is climbing year over year. It is a clear signal that, on average, changing the design works to increase results.
Then it is time to send offers for the Christmas.
Email themes for Pre Holiday:
The weekend is when people buy the most in response to the email. It is an official kick-off of the holiday shopping season. And it’s all about the SALES!
Email themes for Shopping Weekend:
From the beginning of December, it is all about the Christmas. You have an excuse to send emails daily. But be aware how your customers react about that. Don’t forget to segment the customers according to the results.
Email themes for Christmas countdown:
This is the time when we send greetings or Thank you letters to your customers. It might be just a greeting card or Christmas photos of your team.
Christmas is a wonderful opportunity to make a connection with the customer.
Here are some ideas for the Christmas newsletter:
After Christmas period lasts through January.
Email themes for After Christmas period:
Go to our Holiday Newsletters Pinterest board to get more inspiration.