Ilma from MailerLite

Ilma10 min readTips & ResourcesJanuary 28, 2016

100+ killer ideas for your next email

100+ killer ideas for your next email

Looking for ideas for your email? You’ve come to the right place.

Here are 112 ideas with examples of emails sent by MailerLite or our customers (press the links to see them). Bookmark this post and use it when you can’t come up with an idea for your next email.

  1. Tips and hints to help your audience. Helping your readers should be at the top of your list so include some free advice in each newsletter.
  2. Provide tips on what NOT to do.
  3. Make a digest of the most valuable articles originally published elsewhere.
  4. The latest trends in your industry. Create a Google Alert that will send you email updates of the latest Google results (web, news, etc.) based on your choice of topic that can be fed to your inbox.
  5. Interview your customers. Customers want to know about each other and how your product helps them, especially if you serve a more technical market. And never underestimate the power of a great story.
  6. Include a survey and share the results in your next newsletter. READ THIS -> Sending a survey via email: how to get the best results
  7. Take a poll.
  8. Highlight news in your company.
  9. Blog excerpts such as ‘Most Popular Blog Posts This Month’ or ‘5 Posts You Should Read’ with links back to your blog.
  10. List your worst blog posts and say why they are the worst.
  11. List of the most popular products you sell.
  12. List of the most useful products you have.
  13. Share the most popular posts, tweets, pins from your social media platforms.
  14. Invite customers to follow your company in social media.
  15. ‘How We are Handling/Using…’ Explain how your company is dealing with new revelations in your industry.
  16. Create a checklist for your field that can be downloaded and printed out.
  17. Introduce a wish list for your products.
  18. Offer to download your e-book.
  19. Create a beginner’s guide to something.
  20. Calendar Template. Put those daily items onto a calendar template that can be downloaded in Excel or printed out and posted on the wall.
  21. _____ in 10 Steps. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos.
  22. Share takeaways from an event you participated in.
  23. Run an experiment. Use the scientific method to run an experiment on your own business. Record the results very closely and share them.
  24. Review the tools that will benefit your newsletter readers.
  25. Share a discovery that your company made to improve itself, whether it was a new way to come up with ideas or a simple time-hack.
  26. Interview an expert from your industry. People like to hear success stories and learn how successful people arrived where they are now.
  27. Tips from several experts. Pick a pressing issue in your field and ask ten experts to give one piece of advice about it.
  28. Share a post from a guest blogger.
  29. Invite other staff employees to contribute stories to the newsletter.
  30. Employee Profile. Introduce or re-introduce an existing team member that your audience really needs to know (or know better).
  31. Say thank you. Businesses don’t say ‘Thank You’ enough.
  32. List of useful resources. Where do you find the best free photos, go for advice, tips, and tricks? Share these places with your audience.
  33. Q&A: Answering reader questions is a productive way to work your way out of burnout while delivering solid value to your readers.
  34. Write an article on the company’s history. All companies have a story.
  35. Share or create your infographic.
  36. Publish statistics about your company, products or industry.
  37. Product reviews. Customers or third parties could review your products, or you could review another company’s product that is complementary to yours.
  38. New job listings. Hire your customers? Why not. If they buy from you, they could be great advocates for your brand.
  39. Sneak peeks or previews of new products or services. Make your subscribers feel special by letting them be the first to know about a new product you’re offering.
  40. Event calendar: Tell subscribers about upcoming events in your company (like webinars or podcasts) or industry (such as conferences and expos) so they can participate or trust you to pass things on.
  41. Photos. Show behind-the-scenes at your business, your product in action, a recent event, and happy customers.
  42. Community service. Spread the news about how your company is involved in making the community a better place.
  43. Special offers, discounts, and coupons. These are still one of the most effective ways to boost sales and bring in new customers.
  44. Highlight your industry glossary, including terms and jargon.
  45. Share a personal case study. Talk about how your business solved a problem.
  46. Testimonials. Links to independent reviews of your products or services (such as on Yelp or Amazon).
  47. Invitations for readers to review your products or services on your website or an independent site.
  48. Things you love/that inspire you. This goes back to adding a personal element to your company newsletter. You could include images, music, articles or stories that inspire you.
  49. Share your values. Write out the core things that drive the personality of your business.
  50. Invite readers to share pictures of your product in use & include them in your newsletters.
  51. Business partnership information.
  52. Run a contest.
  53. Share a funny video produced by your employees.
  54. Intrigue readers to press the link. Sometimes it’s worth saying less to make a reader curious.
  55. Questions from readers, answered by you ‘Dear Abby’ style.
  56. Inspiring, compelling stories about customers of yours who are doing great things (climbing mountains, raising money for charity or maybe training for the Olympics).
  57. Review the past. How has your industry changed in the past 5 years? 10 years? Look for milestones for reflection.
  58. Make predictions about your industry.
  59. Write an article in response to someone else’s post.
  60. Review of books that talk about your industry.
  61. Compile a list of the best industry-related jokes.
  62. Write about great podcasts to listen to that relate to your readers.
  63. Ask your readers for general feedback about your newsletter.
  64. Make a list of your favorite industry-related quotes.
  65. Create a list of must-watch YouTube videos.
  66. De-bunk common myths.
  67. Recycle. Do you have an old post that could use a little reworking? Is it now outdated or do you have new information to offer? If you have a post that could use a refresh, this is the perfect opportunity.
  68. Publish a presentation you gave somewhere else.
  69. Create a list of the Must Follow Twitter/Instagram/Pinterest profiles in your industry.
  70. Have a chat with a competitor and write about it (with permission).
  71. Describe your company culture.
  72. Talk about topics important to your local community.
  73. Write about your baby (whether that’s a real baby, a pet, a new project, the car you’ve been restoring for the past two years, etc.)
  74. Show a day-in-the-life of an employee.
  75. Weekly Themes. Writing on a specific topic on the same day of the week, every week. Like ‘Perfect Moment Mondays‘, or ‘Top Ten Tuesday’.
  76. Share what’s next for your company.
  77. Share your opinion. Is there something particularly newsworthy or a controversial topic in your field that you have an opinion on?
  78. Tutorials (text, images, screencasts or videos, audio instruction).
  79. How To Articles (DIY posts, recipes, quick tips).
  80. Highlight events that are connected with your business or with your readers’ location.
  81. Weather. If weather conditions are impacting your regular business hours, customers will want to know about it.
  82. Bring up holidays. There’s no shortage of holidays that you can celebrate with your staff and customers. In addition to the major holidays, there are also some less serious holidays that customers may like to celebrate with your business like World Martini Day (June 19) or National Puppy Day (March 23). 
  83. Re-engagement. If you have a group of people who signed up for your email list but haven’t been opening your emails, take some time to reach out to see how things are going. READ THIS -> Successful ‘Please Come Back’ email sent by Dojo App.
  84. Follow up. Don’t underestimate the power of a follow-up message. You may follow up adding photos from a recent event. They will remind the customers of the great moments they shared together and inspire others to use your product or service.
  85. Free shipping. Consider offering a special bonus for email subscribers. Offering free shipping is one of the simplest ways to reward loyal fans.
  86. Limited editions. If you have a sought-after product that’s in limited supply, your email audience will appreciate being the first ones to hear about it. This will not only generate a positive response in the short term, but can also get people excited to open future emails you send out.
  87. Select products (or blog posts) that are connected by the same theme or color.
  88. Does a celebrity use your service or product? Highlight that. Celebrity endorsements not only make products more visible, they make them more desirable.
  89. Think broader about the content that you can send in your emails. If you sell wine from Chile, don’t limit the content with just wine. Write about cocktails, gastronomy, and destinations in Chile.
  90. Talk about features/products/blog posts that are useful, but readers might have missed.
  91. Welcome email. Never forget to say 'thank you' for joining your email list. Write a short introduction about yourself.
  92. Welcome email series. You may create series of emails to introduce your business and product. This is an easy way (you have to set up the series just once) to start building a relationship with readers. Here are some ideas for your autoresponders.
  93. Invite readers to seminars/webinars.
  94. Say Happy Birthday.
  95. Celebrate the anniversary of joining your email list. You may add a small gift in the email like a discount or a playlist of your favorite songs on Spotify.
  96. Host a voting contest. Ask your readers to nominate the best blogs or the most influential people in your niche. This can turn into several posts since you can take those nominations and write a “Top 100 Blogs/People in the Industry” post. Notify the winner so that they’ll send some of their followers your way.
  97. List the best apps in your niche.
  98. Develop a quiz and link to it in the email. Use a quiz-building application like Online Quiz Creator. This results in big click-through rates.
  99. Create a list of free eBooks. People love free stuff, so help generate some buzz by creating a long list of helpful and free eBooks in your niche.
  100. Add before and after photos where your readers can see the impact of your product or service. Readers love the power of images which give hope and inspiration.
  101. Create a list of the top 10 things you wish you knew when you started your business.
  102. Share the most innovative/creative use you’ve seen for one of your products.
  103. Explain how to do something in your niche faster.
  104. Sum up the last year.
  105. Talk about the biggest secrets in your industry.
  106. Record a conversation your team is having (podcast or video).
  107. Explain the best way to buy things in your niche (like buying new vs. used, things to keep in mind when buying X, etc.).
  108. Identify what sets your company apart from your competitors.
  109. Explore the biggest challenge your company had in the last year.
  110. Compare and contrast two products.
  111. Write a '10 commandments of' or '7 deadly sins of' or '5 pillars of' post (or something else that’s similar).
  112. Send a customer satisfaction survey email.
  113. Make a huge list of something (like this one).

    Do you have more ideas? Share them in the comments.