Meet MailerLite, the Mad Mimi alternative for people who want all the email marketing features needed to run professional campaigns. Get email templates, pop-up forms, e-commerce campaigns, advanced automation and so much more.
MailerLite’s free plan includes access to advanced features such as automation and landing pages. Mad Mimi doesn’t offer a free plan, making MailerLite the ideal free alternative for people with up to 1000 subscribers. MailerLite paid plans give you 25+ more features to level up your email campaigns.
Monthly plans | MailerLite Advanced plan | Mad Mimi Pro Plan |
Up to 500 subscribers | $20/month | $10/month (basic plan only) |
Up to 1,000 subscribers | $30/month | $12/month (basic plan only) |
Up to 5,000 subscribers, unlimited emails | $50/month | $27/month (basic plan only) |
Up to 10,000 subscribers, unlimited emails | $110/month | $42/month |
Up to 25,000 subscribers, unlimited emails | $200/month | $89/month |
Up to 50,000 subscribers, unlimited emails | $340/month | $199/month |
Annual discount | 10% | None |
Non-profit discount | 30% | None |
MailerLite is the best alternative to Mad Mimi for people who want an advanced email marketing solution that’s easy to use and fairly priced. Try the free automation builder, or experiment with dynamic content.
Set up simple workflows like welcome and birthday emails or take automations to the next level with steps that react to subscriber behaviours and split workflows into multiple paths.
Personalize newsletters by selecting which audiences can view certain content blocks within the same email. Save time by designing one email for multiple groups while boosting engagement.
Learn how emails are performing so you can make changes and improve the next campaign. Discover where campaigns are being opened, the devices readers prefer and the ROI of e-commerce campaigns.
Every paying customer gets access to all of our advanced features while saving more.
Supercharge your email marketing by connecting your MailerLite account to other web services like an e-commerce platform or CRM. Enhance your workflows, leverage customer data and a whole lot more.
We work around the clock to assist you. Drop us a message any time, and one of us will be happy to get back to you quickly!
The team at ML keeps up on the latest trends in Email Marketing and keeps the software up to date with new features on a regular basis. I recommend it to all my clients and even when I see others asking about Alternatives to other Email Marketing Systems. Thank you MailerLite, here's to another 5 years!
We're big believers in the power of keeping it simple. No unnecessary features or complicated processes. We are 100% focused on building something our customers need and love to use.
We invest in things that matter for long-term success. We want to create a product that feels good every step of the way. From a clean design and easy-to-use content editor to exceptional customer support.
One of the best choices for small businesses by Email Vendor Selection
92% recommended MailerLite to a friend or a colleague on GetApp**
One of the most popular email marketing software tools by Capterra*
Named one of the fastest growing SaaS companies in the world by SaaS Mag
*The Capterra logo is a service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
**The GetApp logo is a service mark of Gartner, Inc. and/or its affiliates, and is used herein with permission. All rights reserved.
Gartner Digital Markets reviews are shared across its different brand sites and constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Gartner or its affiliates.
Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.
Features | MailerLite Growing Business plan | Mad Mimi |
Signup forms | ||
Landing pages | ||
Websites | ||
Pop-ups | ||
Segmentation & Tagging | ||
Subscriber management |
Drag & drop newsletter editor | ||
AI writing assistant | ||
Rich-text newsletter editor | ||
Unlimited newsletter templates | ||
Create your own newsletter template | ||
Multilingual |
Email automation builder (multi-step) | ||
Automations split testing | ||
Automations templates | ||
Automated email sequences | ||
Automation steps | ||
RSS campaigns |
Build and publish websites | ||
Landing pages | ||
Unlimited landing page templates | ||
Create your own landing page template | ||
Unlimited domains | ||
A/B split testing | ||
Click heatmap | ||
Create a blog |
Send paid newsletters | ||
Sell digital products | ||
Sell recurring subscriptions | ||
E-commerce integrations |
Email A/B testing | ||
Surveys and quizzes | ||
Newsletter inbox preview (Send test email) | ||
Deliver emails by timezone | ||
Dynamic content | ||
Auto resend campaign |
Custom date range for reporting | ||
List growth reporting | ||
Individual subscriber profiles | ||
Newsletter click maps | ||
E-commerce sales tracking | ||
Automation real-time reports |
Knowledge Base | ||
Email marketing course | MailerLite Academy | |
Customer support | Free 24 hour email support Mon - Fri. 24/7 plan-based email or live chat support for paid users. |
Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.