Email marketing for small businesses
MailerLite is the email marketing tool built to help your small businesses thrive. Get powerful yet easy-to-use tools to attract customers, design beautiful emails, and automate your marketing, all from one affordable platform.
Create stunning designs
Intuitive editors and 100+ templates give you total design control.
Attract more customers
Grab new leads using landing pages, forms and pop-ups.
Sell more products
Take payments with built-in checkouts or connect your e-commerce store.
Email marketing automation
Create automated emails that reach customers when they are ready to act.
Optimize campaigns
Easily test ideas and track performance to learn what works.
Schedule appointments
Link your calendar to offer free and paid 1:1 or group appointments.
Designing is easy with drag & drop
Quickly create stunning emails with one of 100+ professionally-designed email templates. Then make the design your own with customizable content blocks that give you control. Created a design you like? Save it as a template to start your next campaign in seconds.
“MailerLite’s no-code builder is the best I’ve tried. It makes it straightforward to create beautiful emails. I think it’s in a class of its own. I love the reusable components so I can create something, save it, and use it later on.”
Templates that work
Finding new customers is hard. Make it Lite!
Converting new customer leads is the lifeblood of a growing business. You’ll have everything you need to quickly build web pages, link in bios, forms and pop-ups to grow your subscriber base. Check out all your options.
Perfect timing with email automation
You can set up emails to send automatically so the message feels personal to each customer. Send welcome emails, upsell messages, nurture sequences, and more based on actions taken by each subscriber. And with pre-built templates, automations are a snap.
Grow revenue without a sales team
Get more sales with e-commerce integrations and built-in checkouts for bookings, services and digital products. Whatever you sell, you’ll unlock tools to track orders, automate high-converting emails, and segment customers based on how they buy. Plus 0% commission means you earn more from every conversion.
“The automatic resend feature brings a lot of extra opens. We have around a 25% open rate on the first send and around a 15% open rate on the second.”
Connect in a personal way
Email is most effective when it feels personal for each subscriber. You can easily set up different subscriber segments based on their interest or other variables to send highly-targeted emails that get 36.69% more opens. And our AI-powered sending tool ensures every email is delivered at the perfect time.
Integrate your favorite tools
Easily integrate other web apps with MailerLite so they seamlessly work together to share information, automate workflows and enhance your customer experience.
Keep improving your ROI
Every campaign is an opportunity to learn, improve and grow revenue. With embedded email surveys, A/B testing, campaign analytics, custom reports, sales tracking, and more, you’ll know exactly how to make the next campaign an even bigger success.
Work smarter with AI
Build more effective email marketing strategies in half the time. Analyze campaign performance and get tailored suggestions with our MCP server. Plus, easily create landing pages, subject lines, email copy, and images with content generation.
“MailerLite is the first platform that is techy enough to do what I need, but easy enough that I don’t end up making massive mistakes, which I have done with other platforms. MailerLite has 100% worked.”
Start for free and upgrade as you grow
Enjoy all email marketing features free for 14 days so you can see which plan is best for you. You'll have access to advanced features including enhanced automations, pop-ups, landing pages, AI tools and more!
- 12,000 monthly emails
- 1 user seats
- 24/7 support for up to 14 days
- Key features
- Drag & drop editor
- Pop-ups
- Landing pages
- Surveys and Quizzes
- Automation
- 1 digital product or booking
- Unlimited monthly emails
- 3 user seats
- 24/7 Email support
- All in Free, plus
- Unlimited newsletter templates
- Auto-resend campaigns
- Conditional content (dynamic blocks)
- Paid newsletters
- RSS campaigns
- Unsubscribe page builder
- 3 digital products or bookings
- Unlimited monthly emails
- Unlimited user seats
- 24/7 Live chat & email support
- All in Growing business, plus
- Multiple triggers in automations
- Custom HTML newsletter editor
- Preference center
- Promotion pop-ups
- AI writing assistant
- Unlimited digital products or bookings
Keeping it Lite
We don’t just talk the talk, we walk the walk. MailerLite started out as a small business too! See how ‘Keeping it Lite’ has helped us build a product our customers love to use.
We’re always here to help you
Growing your business is hard! We lighten the load with 24/7 support, free courses, and comprehensive help resources so you can troubleshoot, gain knowledge and find the best strategies to succeed.
Ready to grow your business with email?
Join 1 million+ businesses using MailerLite to grow. Start a trial to access the most important email marketing features including the drag & drop email editor, automation, landing pages and more. It's free!
Email marketing for small businesses FAQs
Can I switch from Mailchimp or another email marketing platform?
MailerLite has a 1-click Mailchimp migration integration that helps you bring over your email subscribers and subscriber data fast. Plus, you can easily import subscribers from any other email marketing platform. Read this page to find out how.
Do I need technical skills to use MailerLite?
We built MailerLite so it’s easy for non-technical founders to create effective email marketing. Start with templates for emails, landing pages, segments, and automations, then customize your marketing with visual no-code tools. Plus, all our paid plans and free trial offer 24/7 support to help you get set up.
How does MailerLite ensure my emails reach the inbox?
MailerLite has been around for over 15 years, so we know a lot about deliverability. We have features that automatically set up your domain for sending. Plus, our team of deliverability experts works behind the scenes to keep your messages out of spam. Finally, we have analytics with all the metrics you need to track and improve campaign deliverability and engagement.
What integrations does MailerLite support?
MailerLite has over 100 native integrations for CRM, e-commerce, websites and more. Plus, you can connect to Zapier and Make to integrate with almost any other tool. We also have an email marketing MCP server that lets you access your MailerLite data in AI tools like Claude and ChatGPT.
Can I sell products and book appointments through MailerLite?
Yes, MailerLite has built-in tools that allow you to sell digital products and bookings without an e-commerce integration. These are closely connected with our email marketing features, which make it easy to create, promote and sell your products. Plus, you can track sales, add products to emails, automate messages based on sales triggers, and segment customers around shopping behavior.
What happens when I outgrow the free plan?
MailerLite’s free plan gives you access to all our core email marketing features, including campaigns, e-commerce integrations, automations, and more, for 500 subscribers. Once you go past this number, you can choose from either a Growing business or an Advanced plan, depending on the exact features you need. All our plans have extremely competitive pricing.
Is MailerLite GDPR compliant?
MailerLite is a fully GDPR-compliant email marketing platform, and we have plenty of tools to help you stay GDPR compliant, too. You can find out more about how we stay GDPR compliant in this article.
Is MailerLite ISO certified?
MailerLite holds ISO/IEC 27001:2022 certification, the internationally recognized standard for information security management. This means our systems and processes are independently verified to keep both your data and your subscribers' data safe.