Get ready for your best Black Friday ever
Cyber Week is your time to shine! We’ve gathered all the resources you need to stand out in the inbox, generate sales, automate marketing, and win at Black Friday this year.
Get inspired with proven Cyber Week strategies
Plan more effective Cyber Week sales with these helpful guides. Learn optimal email timings, what to include in your messages, and tips for content that converts. Plus, see plenty of examples to inspire you.
Your crash course in boosting engagement
Make sure your Black Friday emails land in the inbox with our short deliverability course. Learn how to clean your list and handle inactive subscribers so your offers will be seen, opened and clicked on.
We’ll tell you what to expect from this course, why sender reputation matters, and the best practices to improve deliverability.
You’ll understand how to identify and segment inactive subscribers, learn strategies for handling unengaged subscribers, and get tips on how to clean up your list.
You'll learn about domain and IP warm-ups, discover best practices and email examples for maximizing sales, and find out how to test your email deliverability before the big event.
You'll learn how to review and optimize your post-purchase flows.
The final section will recap the course content and provide a summary of key takeaways. Upon completion, you will receive a certificate to recognize your Black Friday marketing expertise.
Inboxes are busy: Learn to stand out!
Hundreds of millions of emails are sent on Black Friday, and last year saw a 6% jump! Standing out is more important than ever. Our video breaks down what works and what to avoid. Plus, we’ve got a special video to help course creators maximize sales.
Move fast with email templates
Cyber week is busy enough, don’t let email design slow you down! Choose from 10 themed email templates designed to boost your sales. Each one is fully customizable: just add your offers, text, brand styles and more.
Your Cyber Week strategy, simplified
Still feeling overwhelmed? Follow these 8 steps to discover exactly what to do and when to do it for big results this Cyber Week.
MailerCheck
Remove invalid emails to reduce bounces and boost engagement. Inbox providers love emails that get opened and clicked on, so campaigns sent to clean lists are more likely to land in the inbox.
Subscriber management
Targeted emails get 36.69% more opens and 267.21% more clicks! Now is the time to set up segments and groups to send the right offers to the right people.
Landing pages
Create stunning landing pages that help your offer shine. Add products created in MailerLite or your online store in a couple of clicks. Timers, testimonials, and benefits blocks keep the sales flowing.
E-commerce
Not connected your store yet? It’s the easiest way to level up your marketing before the big day. Trigger automations from store activity, sync data, drag products into emails, and track all your orders.
Email automation
Boost sales with automated emails sent at the right moment. Start with a welcome series to get sales over the line, then increase repeat buys with abandoned carts and purchase-based upsells.
Newsletter templates
Choose from beautiful templates that look just right. Add your styles and products in a couple of clicks. Already got a design you love? Turn it into a template you can use again and again.
A/B Testing
Take the guesswork out of Cyber Week with A/B testing. See which subject lines get opened, offers bring in sales, and pop-ups get signups. Use the winning elements throughout your campaigns.
Send-time optimization
Send campaigns at the moment your subscribers are most likely to open and click. Remember: More engagement means more chances to make a sale!
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Start planning your Black Friday campaigns today and stay one step ahead of the competition. You’ve got this, and we’re here to help every step of the way!
Sell anywhere with powerful integrations
MailerLite connects with top e-commerce platforms like Shopify, WooCommerce, and Squarespace. No store yet? Create digital products in MailerLite and add them to landing pages and campaigns. And with Zapier and Make, you can connect to just about anything.