MailerLite vs. Drip
MailerLite: A Drip alternative for solo founders and lean teamsMailerLite is the Drip alternative built for busy e-commerce teams who want serious features they can master today. Automate your marketing, send targeted emails, and watch your sales roll in, all while spending less on your email tool.
MailerLite vs. Drip: Where MailerLite wins
MailerLite is the best choice if you want to create email marketing that works without spending all day on it or hiring extra help. It’s packed with all the e-commerce tools you need in a platform you’ll enjoy using. Plus, you can start for free if you have under 250 subscribers.
Automate emails with intuitive tools
With MailerLite, you can put marketing on autopilot thanks to templates and drag-and-drop tools. This matters since automations have a 31% higher conversion rate than campaigns. And they work in the background, freeing up time for other tasks.
“Automation just runs without us thinking about it. That helps me tremendously.”
Start sending emails today
Connecting MailerLite to your store takes a couple of clicks with our prebuilt integrations. Then use templates and drag-and-drop tools to quickly build your campaigns, automations, pop-ups and more. You’ll be hitting send in no time!
Intelligent AI tools that help you do more
Get help from an AI assistant with apps for Claude and ChatGPT. Quickly analyze campaigns or take action without leaving your chat window. Plus, the writing assistant, subject-line generator, and Smart sending tool mean campaigns come together faster.
"I love the MCP so much. I connected most of my important tools in Claude, including WordPress, MailerLite, Google Analytics, my email client, and Google Search Console. This gives me an overall picture of how my business is performing and helps me do more work."
Get more sales with targeted offers
Targeted messages get 267.21% more clicks than generic blasts. Make the most of this with automatically generated e-commerce segments that let you send tailored offers based on shopping behavior. Plus, flexible tools make creating new segments a breeze.
Create beautiful emails yourself
With MailerLite, you don’t need to be a designer to create beautiful emails that make your brand proud. Create a design you love with visual tools and pre-built templates, then reuse and customize it for every campaign!
Track sales from every send
See how your campaigns and automations lead to sales with order tracking. Not having to guess means you’ll do more of what works, and spend more of your limited time on activities that move the needle.
Digital product selling tools built in
No store yet? No problem. Start selling without an e-commerce platform using MailerLite’s digital product tools. Create your checkout, landing page and multi-page site, and we’ll deliver your products when someone hits buy, without taking a commission!
MailerLite vs. Drip pricing
The best thing? All these mighty yet easy-to-use e-commerce email marketing tools actually cost less (sometimes far less) when you choose MailerLite over Drip. Plus, MailerLite has a free plan for up to 250 subscribers. Here’s how much you could save.
| Subscribers | MailerLite Comfort Plan | Drip |
| Free plan | 250 subscribers | |
| 1,000 | $19 | $39 |
| 2,500 | $33 | $39 |
| 5,000 | $49 | $89 |
| 10,000 | $89 | $154 |
| 25,000 | $179 | $369 |
| 50,000 | $319 | $699 |
| 100,000 | $439 | $1,199 |
| Free trial | 14 days | 14 days |
| Annual discount | 10% |
Support that's always by your side
MailerLite includes 24/7 email or live chat support on every paid plan, with a 97% satisfaction rate and an average 5-minute live chat response time. Drip support is only available Monday through Friday.
Switching from Drip is straightforward
If you’re already a Drip customer, switching to MailerLite is as easy as connecting your store and recreating your marketing with templates and visual tools. And you can even get a 14-day trial to test the platform out.
Start your free trial
Test out every feature, including email sending.
Connect your store
Your customers will sync with MailerLite automatically.
Build from templates
Browse and adapt them for your marketing campaigns.
Start your free trial today
Access all MailerLite's features with a free 14-day trial. Get all you need to build e-commerce campaigns and start sending emails.
Look what else you get with MailerLite
So far, we’ve just spoken about a fraction of what you get with MailerLite. Check this table to see what else is on offer, and how Drip compares.
| Features | MailerLite Comfort Plan | Drip |
| Drag & drop editor | ||
| Custom HTML newsletter editor | ||
| Surveys | ||
| Quizzes | ||
| Newsletter templates |
| Pop-ups | Any website | |
| Embedded signup forms | ||
| Subscriber management |
| MCP server | ||
| AI features | ||
| AI landing page generator | ||
| Smart sending |
| Landing page builder | ||
| Multi-page sites | ||
| Connect a custom domain |
| Sell digital content natively | ||
| Bookings | ||
| Shoppable landing pages | ||
| Paid newsletter subscriptions |
| A/B split testing | ||
| Auto resend | ||
| RSS campaigns | ||
| Deliver by timezone |
| Click maps | ||
| Tracking and campaign reports | ||
| Comparative Reporting |
| Customer support | 24/7 email & live chat support | Monday to Friday |
| Multilingual | Spanish and Polish |
| Users | Unlimited | Unlimited |
| Shopify integration | ||
| API |
Frequently asked questions
Is MailerLite a good alternative to Drip?
Yes, especially for small and growing e-commerce stores, creators, and service businesses that want powerful email marketing features that are easy to use and cost less.
Is MailerLite cheaper than Drip?
Yes. MailerLite is more affordable than Drip, although the exact amount you save depends on the plan you choose.
For example, if you have 1,000 subscribers on the Comfort Plan, MailerLite costs $19 vs. $39 for Drip; if you have 10,000 subscribers, it’s $89 for MailerLite vs. $154 for Drip; and if you have 100,000 subscribers, it's $439 for MailerLite and $1,199 for Drip.
Does MailerLite work with Shopify and WooCommerce?
Yes, with native integrations, abandoned cart automation, dynamic product blocks, and e-commerce sales tracking. We also have integrations for PrestaShop, BigCommerce, Wix and Squarespace Commerce.
Does Drip have a free plan?
Drip doesn’t have a free plan, just a 14-day free trial. MailerLite has a free plan for up to 250 subscribers.
What can MailerLite do that Drip can't?
MailerLite has plenty of features that Drip doesn’t. You can sell digital products and paid newsletters at 0% commission, manage appointment bookings, build a free multi-page site, and more.
Does Drip or MailerLite have SMS?
Neither MailerLite nor Drip offer SMS sending. If you want to send SMS, you can sign up for MailerLite’s sister product MailerSend, which has tools for both SMS and WhatsApp.