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MailerLite vs Mailchimp

Why MailerLite is a leading Mailchimp alternative

MailerLite is a user-friendly Mailchimp alternative for people who want reliable and powerful email marketing features at a fair price. Pay for the email tools you need instead of paying extra for features you’ll never use.

Fair pricing

MailerLite believes in transparent pricing and will notify you when you reach your plan’s limit. Another huge difference—you only pay for the subscribers you use even if they belong to multiple segments. And unsubscribed contacts are never counted!

Monthly plans MailerLite Premium Plan Mailchimp Essential Plan
Method of counting subscribers Only active unique subscribers are counted Unsubscribed and duplicate subscribers are counted
Monthly email sends Unlimited Limited to 500k
Free plan
Up to 1000 subscribers $10/month, all features included $20.99/month, limited features
Up to 5000 subscribers $30/month, all features included $52.99/month, limited features
Up to 10k subscribers $50/month, all features included $78.99/month, limited features
Up to 25k subscribers $120/month, all features included $200/month, limited features
Up to 50k subscribers $210/month, all features included $270/month, limited features
Annual discount 30% None
Non-profit discount 30% 15%

Advanced features

MailerLite provides all the latest email marketing features designed to help you grow subscribers and build stronger relationships. Sign up for a free account to try everything including our drag & drop editor and automation features.

Segmentation without paying double

MailerLite counts active subscribers once no matter how many segments or groups they belong to. It’s only fair to pay for what you use!

Email automation

Automate complex sales funnels or multi-step welcome sequences. Every MailerLite plan includes access to automation tools and templates.

Connect directly to Shopify

MailerLite’s Shopify integration adds the power of email to your e-commerce store with automation, revenue tracking, abandoned cart emails and more.

Even more features our users love

Every paying customer gets access to all of our advanced features while saving more.

Auto resend

Deliver by time zone

Dynamic content

Promotional pop-ups


Dedicated IP

Convenient integrations

The Mailchimp integration makes it super easy to migrate your account to MailerLite. Then supercharge your email marketing by connecting to your favorite web services using API.

What customers have to say

Read some customer reviews to find out why people like you are finding email happiness with MailerLite. Learn why MailerLite is rated higher than Mailchimp and why 92% of GetApp users referred MailerLite to a colleague or friend.

We switched from MailChimp to MailerLite in 2018, and we never looked back. MailerLite’s email marketing increased our email marketing campaign open rates by at least 50%, and our click through rates by 800%. MailerLite’s email deliverability contributed to an increase in open rates.

Charmaine Lee Chief Digital Marketing Officer, Sky Digital Agency

We migrated all our clients from Mailchimp to MailerLite, and the results couldn’t be any better. Great level of satisfaction in terms of the results we are obtaining in our campaigns. Also important to mention the amazing customer service provided. Always very quick, detailed and helpful.

Andre Russo Project Manager, Message Factory

Award-winning customer support

MailerLite supports you at every step of the email marketing journey. Free and paid plans all enjoy 24/7 access to the friendliest customer support team you’ll ever meet.


always available

5 min

avg. response time on live chat


satisfaction rate

Ready to try MailerLite?

Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.

MailerLite vs Mailchimp full feature comparison

Features MailerLite Premium Plan Mailchimp Essentials Plan
Create amazing campaigns
Drag-and-drop editor
Custom HTML editor
RSVP event invitation block
Ecommerce campaigns
Newsletter templates
Grow your subscriber list
Promotion pop-ups
Embedded signup forms
Subscriber management
Landing pages with custom domains
Deliver the right message
Advanced automation & multi-step email workflows
Tags (unlimited)
Segmentation (unlimited) Limited
Dynamic content
Unsubscribe page builder
Embed social media posts in email
Website add-on
Build and publish a website
Sell digital content
Paid newsletter subscriptions
Shopable landing pages
Connect a custom domain
Optimize campaigns
A/B split testing
Auto resend
RSS campaigns
Deliver by time zone
Track your results
Click map
Tracking and campaign reports
Subscribe & unsubscribe notifications
Customer support 24/7 email & chat support (email support included in free plan) 24/7 email & chat support (no support for free plan)
Dedicated video tutorial library
Dedicated account manager (optional) $100/month
Custom professional email templates (optional) $100/month
Email marketing course
Migration service
Users Unlimited 3 seats
iOS mobile app
Shopify integration
Stripe integration
Dedicated IP address $50/month
Transactional email service MailerSend Mandrill
Community benefits
Affiliate program 30% lifetime commission None
Refer a friend Each earn a $20 bill credit Each earn a $30 bill credit

Ready to get started with MailerLite?

Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.

Do you want help importing your email lists, templates and automations to MailerLite?

Click here to hire a migration expert.